Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Monthly Archives: December 2017

10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy

You’ve probably had at least one day where you slammed your laptop closed, huffed like the Big Bad Wolf, and said, “F#$% it. I can’t...

How Often To Post On Social Media? [Proven Research From 14 Studies]

Here are some of the central questions of our time: - Will the United States bail on every international treaty to which it has previously...

The Top 20 Elements That Add Credibility to Your Website

Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle...

Conversion Optimization: how it looks in reality

Welcome back after Christmas! I don't want to overload you with too much knowledge and goodness when you try remembering how to work and what's...

The First 15 Seconds

I'm on my way to the mountains for a Christmas week. I've stopped at a gas station to write this and send it out...

Top Content Distribution Strategies for 2017

There is simply no point creating content for your business if that content isn’t going to reach your target audience. Mailmunch (email lead capturing software)...

5 Digital Marketing Trends That Will Give Your Business Life in 2018

It's the end of the year, so for about a month now you can expect to see "X things happened in 2017" summaries and...

40 Instagram Marketing Tools To Grow Your Store Fast

Instagram marketing works. And if you're an e-commerce business, you almost certainly need to do it. To do it, you need a strategy. Today's article...

Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. As I have already mentioned numerous times, there's no real conversion optimization without research. Heck, I...

The Perfect Execution of Conversion Rate Optimization

Today's article is for my mother. And my friends. And anyone who ever asked me what I do. What I do at Nextommerce (my conversion optimization agency)...

How Stripe Designs Beautiful Websites

Have you ever visited a website and been completely in awe of the elegance and simplicity of its design? Stripe is such an example for...

The Pocket Guide to Creativity

Ever been labeled as the ‘creative’ person in the room, but found yourself falling dismally short of anything that feels like an original idea? It...

Why Retention Is The Silent Killer

I've written about retention before. How it is The One Growth Metric that Moves Acquisition, Monetization, and Virality. In the same way, it can move...

Web Form Optimization: Use this 6-Step Process to Boost Conversions

Forms are like taxes. Nobody loves them. But they are also like taxes in that they are all around us. Schedule a meeting, book an Airbnb,...

Why online shoppers abandon their baskets and how to stop them

Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%. Here are a few reasons...

Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Google likes problem solvers As Google gets better and better at understanding what people want, marketers will need to take an approach that puts solving...

Ecommerce Analytics Tracking: 69-Point Guide To Drive Performance

You can't improve what you don't measure. If you run an online shop, e-commerce analytics in Google Analytics is something that you definitely use. But...

6 Tips For Sending Your Email Newsletter At The Right Time

Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? This newsletter goes out...

Returns in e-commerce. Nuisance? Opportunity?

Today's article is about returns management apps for Shopify, but it has some fascinating data about returns in e-commerce. I include all the stats below. The...

11 Best Ways to Boost Ecommerce Sales Fast

Whether you’re a new business or have been in business for several years, getting more e-commerce sales is always a goal. Below is the list...

The Iceberg Theory of User Feedback

There’s valuable feedback about your product and your business hidden beneath the surface. Above the water sits the easily visible feedback: metrics you’re collecting in...