Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Conversion Optimization

CRO Copywriting: Your Ticket To The Best Formula For Effective Copywriting

Have you wondered how conversion-oriented copywriting differs from other types of writing? I like this description: it’s about weaving scientific persuasion tactics within prose and...

How to Systematically Improve your User Retention

The single most important and often overlooked driver of long-term sustainable user growth is healthy user retention. Most companies don’t see the critical role...

See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4%

You can be much more effective in making people buy if… you repeat their own words. Exactly as they used them. Simple, right? Have a look...

Emojis in Email Marketing Guide + What Experts Say

Emojis have grown and evolved a lot in recent years. They gained tremendous traction in both personal and professional communication. “Gifs and emojis can be...

F-Pattern: A Secret Weapon To Boost Website Conversions

F-pattern is one of the basic and fundamental patterns of how people see and read. If you use it right, it can help you...

7 Basic Rules for Button Design

Whatever a website needs to do, it always needs buttons to do that. Buttons are an essential element of interaction with a website. They have...

Psychological Hacks For A Better Email Marketing Experience

Email marketing a very effective channel. With a lot of competition. Most people consider the email inbox as their personal space. They get annoyed easily...

59 words and phrases that convert (and how to use ’em)

Below you will find the list of words that are proven to convert, along with a few examples. Use it wisely. Think about these words...

Do Review Stars on Google Help Click-Through Rate?

Sometimes when you search for something on Google sometimes you see review stars next to a search result. Like this: Does it work to attract...

Why Multi-Step Lead Forms Get up to 300% More Conversions

Multi-step forms perform better than single-page forms. Much better. Instead of this: You get this: Note the progress bar at the bottom. Why multi-step forms convert so well? It may...

Media & entertainment benchmarks report

If you're interested in media and entertainment industry, this is for you. Even though the answer is always “it depends”, people are interested to know...

54 CRO Research Tools With Insight To Win More Conversions

What’s the most important element in successful conversion optimization? Research. Yes, it’s not sexy. It’s not apparent, not even visible in the end product. But without it...

Does the Perfect Email Template Exist? We Used Data to Find Out.

Does the perfect email template exist? Best practices are good. But hard data is better. MailChimp has millions of customers sending billions of emails, and they...

Don’t Make Me Think: 20 Wise Thoughts about Usability from Steve Krug

It’s good to refresh the basics sometimes. Especially when the basics often tend to be forgotten, even if they shouldn’t be. For me, Steven Krug’s “Don’t...

3 factors that impact long-lasting conversion uplifts

Conversion optimization is a continuous process and a long-term commitment. This is why you should not only look at the uplift of single A/B-tests...

Scarcity online: The psychological bias that became the norm

What is scarcity and why is it important if you sell anything? Scarcity is the psychological bias that makes us place a higher value on...

How to Get More Converisons by Optimizing Your Checkout Process

Checkout process is one of the critical steps in the customer’s journey. Any mistake you make in this process directly affects your revenue and profits. To...

What Makes A Really Good Email?

“Really Good Emails” is a repository of emails. Some of them are very good. Their job is to find all the awesome emails, then put...

Is a bigger search bar really better?

Time for a weekly guessing game. Can you guess which version of a page was more effective? Version A: Small search bar on the right side...

How to turn haters into fans and fans into brand ambassadors

97%. That’s how many customers say online reviews factor into their buying decisions. 90% read online reviews before visiting a business. 88% trust these reviews...

Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?

For the best user experience and visitor satisfaction, optimizing a webpage’s navigational capability is extremely important. To help quantitatively determine just how well a page...