Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Copywriting

How to Fix 5 Conversion-Killing Copywriting Mistakes

When a person comes to your sales page, you have done a lot of hard work already. You have created content that was interesting enough...

The 35 Headline Formulas of John Caples

According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.) On...

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...

CRO Copywriting: Your Ticket To The Best Formula For Effective Copywriting

Have you wondered how conversion-oriented copywriting differs from other types of writing? I like this description: it’s about weaving scientific persuasion tactics within prose and...

Emojis in Email Marketing Guide + What Experts Say

Emojis have grown and evolved a lot in recent years. They gained tremendous traction in both personal and professional communication. “Gifs and emojis can be...

Psychological Hacks For A Better Email Marketing Experience

Email marketing a very effective channel. With a lot of competition. Most people consider the email inbox as their personal space. They get annoyed easily...

59 words and phrases that convert (and how to use ’em)

Below you will find the list of words that are proven to convert, along with a few examples. Use it wisely. Think about these words...

Does the Perfect Email Template Exist? We Used Data to Find Out.

Does the perfect email template exist? Best practices are good. But hard data is better. MailChimp has millions of customers sending billions of emails, and they...

What Makes A Really Good Email?

“Really Good Emails” is a repository of emails. Some of them are very good. Their job is to find all the awesome emails, then put...

People Don’t Scroll (and Other Page Length Myths)

Have you ever wondered how long your page should be? Searching for results doesn’t give you helpful answers: 300 words 5 paragraphs As long as...

Ecommerce Case Study: How Huckberry Went From $10,000 To $1,000,000 Revenue In 1 Year

Six short years ago, Andy and Rich sat freezing their butts off on a rickety chairlift on the backside of Squaw Valley, California when...
typography email marketing

How to Choose the Best Font for Your Next Email Design

Emails are as important as your website. Arguably, even more important. Yet, it’s relatively easy to make your website look great but not so easy...

4 Types of Social Media Content That Drives Engagement

Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly...

10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy

You’ve probably had at least one day where you slammed your laptop closed, huffed like the Big Bad Wolf, and said, “F#$% it. I can’t...

The First 15 Seconds

I'm on my way to the mountains for a Christmas week. I've stopped at a gas station to write this and send it out...

The Pocket Guide to Creativity

Ever been labeled as the ‘creative’ person in the room, but found yourself falling dismally short of anything that feels like an original idea? It...

Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Google likes problem solvers As Google gets better and better at understanding what people want, marketers will need to take an approach that puts solving...

Salary Survey Results: Freelance copywriter income

Are you a copywriter? Do you want to be one? Do you hire copywriters? Then you'll love this. And it's all about the money. Everyone loves...

30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world...

How We Increased Engagement for Our Onboarding Emails by 1213.3%

Today I have a very detailed and in-depth article about how to make your emails efficient. Step-by-step descriptions of the setup, all the emails revealed,...

Is $5000 a lot to charge for a sales page? Here’s what people said.

Is $5000 a lot to charge – or to pay – for a sales page? Joanna Wiebe from CopyHackers decided to ask a few top...