Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

41 Landing Page Inspiration Examples To Escalate Better Conversion Rates

There’s no one right way to design and optimize a landing page. However, there are tools and methodologies we can stick to and test...

Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue

I like testing. And money. This has got both. Below you will find data from two A/B tests where the companies added one-click upsells and...

Cryptocurrency exchanges, time to grow up

Today I have an article for you that I have been working on for a long time. It’s a long one. And a good one. You...

The 35 Headline Formulas of John Caples

According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.) On...

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...

CRO Copywriting: Your Ticket To The Best Formula For Effective Copywriting

Have you wondered how conversion-oriented copywriting differs from other types of writing? I like this description: it’s about weaving scientific persuasion tactics within prose and...

How to Systematically Improve your User Retention

The single most important and often overlooked driver of long-term sustainable user growth is healthy user retention. Most companies don’t see the critical role...

The SEO versus Social Battle Has a New Winner

For the first time in 3 years, search is responsible for more website traffic than social. Since 2014, search has lagged behind social, but the...

Stop Annoying Your App Users: 4 Push Notification Best Practices

Push notifications are sometimes more important than the rest of your UX. Notifications can be the difference between someone checking the app regularly and...

Why Multi-Step Lead Forms Get up to 300% More Conversions

Multi-step forms perform better than single-page forms. Much better. Instead of this: You get this: Note the progress bar at the bottom. Why multi-step forms convert so well? It may...

Media & entertainment benchmarks report

If you're interested in media and entertainment industry, this is for you. Even though the answer is always “it depends”, people are interested to know...

Don’t Make Me Think: 20 Wise Thoughts about Usability from Steve Krug

It’s good to refresh the basics sometimes. Especially when the basics often tend to be forgotten, even if they shouldn’t be. For me, Steven Krug’s “Don’t...

3 factors that impact long-lasting conversion uplifts

Conversion optimization is a continuous process and a long-term commitment. This is why you should not only look at the uplift of single A/B-tests...

Why Sushi Pricing is Painful, and How to Fix It

What’s the worst way to sell something? Sushi pricing, where the customer pays a separate price for each bite, might well rank at the top. According...

Scarcity online: The psychological bias that became the norm

What is scarcity and why is it important if you sell anything? Scarcity is the psychological bias that makes us place a higher value on...

How to Get More Converisons by Optimizing Your Checkout Process

Checkout process is one of the critical steps in the customer’s journey. Any mistake you make in this process directly affects your revenue and profits. To...

7 Practical Tips for Cheating at Design

Are you a designer? No? Then this will be interesting for you. Seven simple ideas you can use to improve your designs today. Remember them and...

How to turn haters into fans and fans into brand ambassadors

97%. That’s how many customers say online reviews factor into their buying decisions. 90% read online reviews before visiting a business. 88% trust these reviews...

Case Study: Supreme Streetwear’s Insane Success

Supreme has the secret sauce for creating a cult-like following: Over 6M Instagram followers Their products resell at over 1200% their retail price Founder,...

Email marketing engagement and response statistics 2018

People often ask me: “what’s a good open rate for emails?” “what’s a decent click-through rate?” "how do our campaigns compare?” “are we doing a good job?” They're looking...

Pearls of wisdom

A few pearls of wisdom today. From the father of advertising... Albert knew it even before Ogilvy. Carly knew what to do with data. But don't stop at...