Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

17 Landing Page Value Proposition Examples To Skyrocket Conversions

Is your landing page value proposition clear and conveyed upfront? (Remember, homepage is also a landing page.) With countless competitors presenting the same product or...

How To Build A Sales Funnel That Sells

You don’t try to get her (or him) in your bed on the first date. At least I hope you don’t. It’s not a...
cart abandoment reasons

37 Cart Abandonment Rate Statistics

Imagine you are in a shop, looking to buy a fancy pair of shoes. It could be Jimmy Choos or Air Force Ones, depends on...
mobile first

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

We’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user...

The Paradox of Great Content

Why do some pieces of "10X" content make the leap while others languish in obscurity? Let’s find out. This comes straight from the conference presentation...

Life Beyond Email: Chatbot Marketing

Every marketing channel suffers from fatigue at one stage. Whether this is due to an increase of competition, rising costs of competing or hitting...

Great Marketing Starts with Great Positioning

Who are you as a company? Why do you matter? Two simple questions and quite possibly the two most important ones that businesses face today....

10 Conversion Lessons For Online Retail from Amazon

With 40%+ of total eCommerce sales in 2017, Amazon.com is the definitive king of online retail. The next closest competitor (eBay) trails at just...

WordPress SEO Checklist – 45 Tips to Increase Traffic by 571% in 13 Months

Some might lead you to believe “SEO is dead.” Far from it. It's more alive than ever. It's just harder because Google is smarter. In...

4 Studies That Show How E-Commerce Changed in 2017

I love numbers. And statistics. And charts. I love reading the story behind them. Today I have a bunch of numbers for you. All about e-commerce...

The Top 20 Elements That Add Credibility to Your Website

Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle...

The First 15 Seconds

I'm on my way to the mountains for a Christmas week. I've stopped at a gas station to write this and send it out...

Top Content Distribution Strategies for 2017

There is simply no point creating content for your business if that content isn’t going to reach your target audience. Mailmunch (email lead capturing software)...

5 Digital Marketing Trends That Will Give Your Business Life in 2018

It's the end of the year, so for about a month now you can expect to see "X things happened in 2017" summaries and...

40 Instagram Marketing Tools To Grow Your Store Fast

Instagram marketing works. And if you're an e-commerce business, you almost certainly need to do it. To do it, you need a strategy. Today's article...

Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. As I have already mentioned numerous times, there's no real conversion optimization without research. Heck, I...

How Stripe Designs Beautiful Websites

Have you ever visited a website and been completely in awe of the elegance and simplicity of its design? Stripe is such an example for...

The Pocket Guide to Creativity

Ever been labeled as the ‘creative’ person in the room, but found yourself falling dismally short of anything that feels like an original idea? It...

Why Retention Is The Silent Killer

I've written about retention before. How it is The One Growth Metric that Moves Acquisition, Monetization, and Virality. In the same way, it can move...

Web Form Optimization: Use this 6-Step Process to Boost Conversions

Forms are like taxes. Nobody loves them. But they are also like taxes in that they are all around us. Schedule a meeting, book an Airbnb,...

Why online shoppers abandon their baskets and how to stop them

Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%. Here are a few reasons...