Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

Why Multi-Step Lead Forms Get up to 300% More Conversions

Multi-step forms perform better than single-page forms. Much better. Instead of this: You get this: Note the progress bar at the bottom. Why multi-step forms convert so well? It may...

Media & entertainment benchmarks report

If you're interested in media and entertainment industry, this is for you. Even though the answer is always “it depends”, people are interested to know...

Don’t Make Me Think: 20 Wise Thoughts about Usability from Steve Krug

It’s good to refresh the basics sometimes. Especially when the basics often tend to be forgotten, even if they shouldn’t be. For me, Steven Krug’s “Don’t...

3 factors that impact long-lasting conversion uplifts

Conversion optimization is a continuous process and a long-term commitment. This is why you should not only look at the uplift of single A/B-tests...

Why Sushi Pricing is Painful, and How to Fix It

What’s the worst way to sell something? Sushi pricing, where the customer pays a separate price for each bite, might well rank at the top. According...

Scarcity online: The psychological bias that became the norm

What is scarcity and why is it important if you sell anything? Scarcity is the psychological bias that makes us place a higher value on...

How to Get More Converisons by Optimizing Your Checkout Process

Checkout process is one of the critical steps in the customer’s journey. Any mistake you make in this process directly affects your revenue and profits. To...

7 Practical Tips for Cheating at Design

Are you a designer? No? Then this will be interesting for you. Seven simple ideas you can use to improve your designs today. Remember them and...

How to turn haters into fans and fans into brand ambassadors

97%. That’s how many customers say online reviews factor into their buying decisions. 90% read online reviews before visiting a business. 88% trust these reviews...

Case Study: Supreme Streetwear’s Insane Success

Supreme has the secret sauce for creating a cult-like following: Over 6M Instagram followers Their products resell at over 1200% their retail price Founder,...

Email marketing engagement and response statistics 2018

People often ask me: “what’s a good open rate for emails?” “what’s a decent click-through rate?” "how do our campaigns compare?” “are we doing a good job?” They're looking...

Pearls of wisdom

A few pearls of wisdom today. From the father of advertising... Albert knew it even before Ogilvy. Carly knew what to do with data. But don't stop at...
travel website funnel optimization

Boost Travel Website Booking With These 10 Practices

Let’s face it—conversions do not come easy for travel websites. It’s an extremely competitive market. And the big boys play this game. Some of the...

Use these top 10 tips when you design for forms

Forms are important, and a lot of business rely on them. For many of them, forms are critical. If you don’t have forms, you can’t ask...

Low Sales? Here’s How to Read Minds to Close More Deals

People either do what you want. Or they don’t. That doesn’t mean you can’t do anything about it, though. It doesn’t mean you can’t choreograph...

17 Landing Page Value Proposition Examples To Skyrocket Conversions

Is your landing page value proposition clear and conveyed upfront? (Remember, homepage is also a landing page.) With countless competitors presenting the same product or...

How To Build A Sales Funnel That Sells

You don’t try to get her (or him) in your bed on the first date. At least I hope you don’t. It’s not a...
cart abandoment reasons

37 Cart Abandonment Rate Statistics

Imagine you are in a shop, looking to buy a fancy pair of shoes. It could be Jimmy Choos or Air Force Ones, depends on...
mobile first

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

We’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user...

The Paradox of Great Content

Why do some pieces of "10X" content make the leap while others languish in obscurity? Let’s find out. This comes straight from the conference presentation...

Life Beyond Email: Chatbot Marketing

Every marketing channel suffers from fatigue at one stage. Whether this is due to an increase of competition, rising costs of competing or hitting...