Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Research

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

Have you bought anything online only to realize on delivery that it was much smaller (or larger) than you expected? This is what today’s article...

Forget Everything You Know About Color Psychology and Read This Guide

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red =...

Report: Inflow eCommerce Best-in-Class Research Study 2018

While I love details and the stories behind each business or website, I also like to see trends and the big picture. Today’s article will...

The Best Place for Error Messages on Forms

You practically can’t buy anything online without filling out some kind of a form. So it’s important to have your forms be clear, easy to...

Two Fascinating Things Salesforce Discovered When It Studied Color

The team dedicated to the Analytics product at Salesforce has conducted research to determine if color influences how quickly and accurately users make decisions. They...

Fonts & Typography: The Secret CRO Ingredient

When you think about optimizing conversions I bet testing different fonts is not even on your mind. You might rethink that. Just like landing pages are...

Cryptocurrency exchanges, time to grow up

Today I have an article for you that I have been working on for a long time. It’s a long one. And a good one. You...

How to Systematically Improve your User Retention

The single most important and often overlooked driver of long-term sustainable user growth is healthy user retention. Most companies don’t see the critical role...

Do Review Stars on Google Help Click-Through Rate?

Sometimes when you search for something on Google sometimes you see review stars next to a search result. Like this: Does it work to attract...

Media & entertainment benchmarks report

If you're interested in media and entertainment industry, this is for you. Even though the answer is always “it depends”, people are interested to know...

54 CRO Research Tools With Insight To Win More Conversions

What’s the most important element in successful conversion optimization? Research. Yes, it’s not sexy. It’s not apparent, not even visible in the end product. But without it...

3 factors that impact long-lasting conversion uplifts

Conversion optimization is a continuous process and a long-term commitment. This is why you should not only look at the uplift of single A/B-tests...

Is a bigger search bar really better?

Time for a weekly guessing game. Can you guess which version of a page was more effective? Version A: Small search bar on the right side...

Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?

For the best user experience and visitor satisfaction, optimizing a webpage’s navigational capability is extremely important. To help quantitatively determine just how well a page...

Email marketing engagement and response statistics 2018

People often ask me: “what’s a good open rate for emails?” “what’s a decent click-through rate?” "how do our campaigns compare?” “are we doing a good job?” They're looking...

10 Laws of UX

How to fail at X when writing about UX? An interesting thing happened a few days ago. There was an article posted to HackerNews, titled...
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6 ways to capture priceless customer insights with in-the-moment feedback

Understanding your customers better than they understand themselves - it’s not just optional, it’s imperative. Without this you’re going blind, shooting darts with your...
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37 Cart Abandonment Rate Statistics

Imagine you are in a shop, looking to buy a fancy pair of shoes. It could be Jimmy Choos or Air Force Ones, depends on...

7 Ways to Ask for a Favor – and Get It

If you want to increase your chances of success when you ask for a favor, there’s plenty of psychology research to guide you. Here...

How Often To Post On Social Media? [Proven Research From 14 Studies]

Here are some of the central questions of our time: - Will the United States bail on every international treaty to which it has previously...

Using Feedback to Fuel a Better Customer Experience

Without customer feedback, you’re basically operating in the dark. As I have already mentioned numerous times, there's no real conversion optimization without research. Heck, I...