Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Revenue

Why Sushi Pricing is Painful, and How to Fix It

What’s the worst way to sell something? Sushi pricing, where the customer pays a separate price for each bite, might well rank at the top. According...

Scarcity online: The psychological bias that became the norm

What is scarcity and why is it important if you sell anything? Scarcity is the psychological bias that makes us place a higher value on...

How to Get More Converisons by Optimizing Your Checkout Process

Checkout process is one of the critical steps in the customer’s journey. Any mistake you make in this process directly affects your revenue and profits. To...

How to turn haters into fans and fans into brand ambassadors

97%. That’s how many customers say online reviews factor into their buying decisions. 90% read online reviews before visiting a business. 88% trust these reviews...

7 Pricing Screen Changes For +28% Sales On Examine.com

When testing, it’s best to test one change at a time. This way you know what caused the change and by how much. However, if...

Low Sales? Here’s How to Read Minds to Close More Deals

People either do what you want. Or they don’t. That doesn’t mean you can’t do anything about it, though. It doesn’t mean you can’t choreograph...

How To Build A Sales Funnel That Sells

You don’t try to get her (or him) in your bed on the first date. At least I hope you don’t. It’s not a...

Life Beyond Email: Chatbot Marketing

Every marketing channel suffers from fatigue at one stage. Whether this is due to an increase of competition, rising costs of competing or hitting...
form conversion killers report

5 Form Conversion Killers That Are Costing You Leads

We spend a lot of time and money driving people to our landing pages and striving to provide the best possible experience for them. But...

10 Conversion Lessons For Online Retail from Amazon

With 40%+ of total eCommerce sales in 2017, Amazon.com is the definitive king of online retail. The next closest competitor (eBay) trails at just...

4 Studies That Show How E-Commerce Changed in 2017

I love numbers. And statistics. And charts. I love reading the story behind them. Today I have a bunch of numbers for you. All about e-commerce...

5 Digital Marketing Trends That Will Give Your Business Life in 2018

It's the end of the year, so for about a month now you can expect to see "X things happened in 2017" summaries and...

Why Retention Is The Silent Killer

I've written about retention before. How it is The One Growth Metric that Moves Acquisition, Monetization, and Virality. In the same way, it can move...

Web Form Optimization: Use this 6-Step Process to Boost Conversions

Forms are like taxes. Nobody loves them. But they are also like taxes in that they are all around us. Schedule a meeting, book an Airbnb,...

Why online shoppers abandon their baskets and how to stop them

Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%. Here are a few reasons...

Ecommerce Analytics Tracking: 69-Point Guide To Drive Performance

You can't improve what you don't measure. If you run an online shop, e-commerce analytics in Google Analytics is something that you definitely use. But...

11 Best Ways to Boost Ecommerce Sales Fast

Whether you’re a new business or have been in business for several years, getting more e-commerce sales is always a goal. Below is the list...

Salary Survey Results: Freelance copywriter income

Are you a copywriter? Do you want to be one? Do you hire copywriters? Then you'll love this. And it's all about the money. Everyone loves...

Why Grandfathering Your Pricing is Terrible for Your Business

This article will probably be interesting only if you deal with SaaS. First, what is grandfathering? It's when you introduce a new (higher) price for your...

The One Growth Metric that Moves Acquisition, Monetization, and Virality

It's critical, but it's not sexy. It's something everyone knows about, but few make it their focus or priority. It's retention. While everyone knows what it is,...

The 5 Key Measurements of Product Success

One of the most important questions entrepreneurs should ask themselves is whether customers love their product. Yet as founders begin to scale their businesses,...