Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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How to redesign, step by step guide

The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns....
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How to use Google Analytics to improve SEO performance

Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO. This isn’t surprising. Google Analytics is a powerful tool, but...
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Funny emails – It’s OK to go rogue from the corporate world

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your...
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E-commerce search: The 8 most common query types

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...
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Dark Mode vs. Light Mode: which is better?

Summary: In people with normal vision (or corrected-to-normal vision), visual performance tends to be better with light mode, whereas some people with vision-related disorders may...
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Best questions to ask customers for high quality testimonials

Collecting clients’ testimonials is crucial for every company. And it’s especially important for businesses whose success largely depends on building relationships with people. Customer testimonials...
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Hook potential buyers with these 7 above the fold examples

E-commerce shoppers scroll more frequently than ever. Scrolling is second nature to today’s users, especially with the widespread use of mobile devices. That said, nailing...
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How one simple strategy changed the candy industry

More than a hundred years ago, a remarkable entrepreneur used a clever marketing strategy to create explosive sales for a rather ordinary candy product. Edward...
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Google Analytics data sampling – what you need to know and how to avoid...

What is data sampling in Google Analytics? When you open a report in Google Analytics, it takes time (and resources) to calculate the results and...
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Why do you keep f***king up your user testing?

The first thing you have to do before any user test is to assume that you know nothing. Having that mindset will help you not...
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Instagram marketing myths you don’t want to fall for

In this article: the 8 most common and serious Instagram marketing myths popping up, again and again, + what’s actually true instead. Instagram has taken...
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What’s a good bounce rate? (Here’s the average bounce rate for websites)

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...
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17 must-read books for Product and UX Designers

There are plenty of design books out there, such as the classics Don’t Make Me Think or Design of Everyday Things. And there are so many more...
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Negative customer reviews: an underutilized and powerful tool

It probably seems obvious that great customer reviews can boost sales and reflect positively on your brand, and that bad reviews can hurt them....
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Top 10 application-design mistakes

Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear...
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Duolingo A/B testing process: 1% improvement every week

When users of Duolingo, the wildly popular language-learning app, neglect their Russian grammar or Korean vocabulary lessons for too long, Duo the Owl cries. The...
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The complete collection of landing page examples

A good offer alone is not enough to guarantee success. You also need to communicate that offer to your target audience. Typically in the form...
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47 Facebook ad examples that you can swipe for your business

Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. You can’t just throw an image and...
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Footers: Design patterns and when to use each

Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our...
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Google Analytics reports, metrics, & tips for measuring your blog’s performance

This article is all about how to get the most out of Google Analytics––the reports you can build, the metrics to track, etc.––for measuring...