Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.

Bad personalization is worse than no personalization

Don’t you hate it when you get emails starting with “Dear Radek”? (With your name instead of Radek, of course). I know I do. Even worse,...

How Hotjar measures and improves users’ experience year-round

When Hotjar launched, success was anything but guaranteed. They were completely unknown, didn’t have a cent of outside funding, and were facing some well-known...

7 lessons that will make you a better entrepreneur

Catchy (and a bit clickbaity) title but a lot of great content and lessons. Or at least food for thought. Below you’ll find a few...

4 Ways to Get Customers to Add More to their Shopping Carts

You've done the hard work. You have managed to get people to your ecommerce site. They are browsing, reading, deciding, even buying. What next? You could...

5 Hacks to Start a Conversation with an Influencer

If you’re not using influencer marketing in 2018, you’d better have a good reason. The recent stats showed that 92% of marketers who used influencer marketing...

9 Best Marketing Groups on Facebook (to Level Up Your Skills)

Facebook groups provide an excellent source of knowledge and practical advice for marketing professionals. But how many times have you joined a marketing‐related group,...

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart. To understand...

How Poor Conversion Rates Cost Marketers Millions of Dollars

The title is a bit of an exaggeration but the points in the article are still valid and worth having a look at. What many...

Carousels on Mobile Devices

Quick summary: Carousels on touch screens are plagued by low discoverability and sequential access, and not all designs implement swipe as a carousel control. On...

15 Real-World Pop-Up Examples that will Change Your Mind About Them

Let’s be frank: a pop-up is a clutch way to hook qualified leads on a lead capture page. But, everyone hates pop-ups, right? Not exactly. Everyone...

How NOT to do marketing automation

Marketing automation can be very effective. If done properly. Even cold emailing can be personalized and tailored properly and bring good results. This 👇 is not...

Users Don’t Want Filters, They Want Better Content

For Hopper (an app that tells you when to book and when to wait for flights and hotels), the ability to narrow down flight...

New Trends Reshaping E-Commerce Solutions

Online stores let customers buy goods right from their home, and they deliver the product to their home with reasonable delivery costs. But besides...

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend...

5 business-critical questions to ask customers when your product isn’t selling

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

Even if it works, it doesn’t mean it’s good

Mobile marketing: We’re firing you, but the online headline-writing division wants to hire you. Source: https://xkcd.com/1327/ Conclusion It’s easy to have 90%-100% conversion rates. Just offer your most...

Your Bounce Rate is a Lie. Here’s How to Force it to Tell the...

Have you ever had a shockingly high bounce rate? I mean high — like, 90% or more? Most people assume that if a bounce rate is...

How to Optimize Order Confirmation Emails for Higher Engagement

There’s a type of automated email, that is often overlooked, but is very important: the order confirmation email. Order confirmation emails are often triggered immediately...

Building Better Product with UX Writing

When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey,...

Email Marketing Conversion Rate Comparison

Despite the emergence of new communication channels, email remains king. Email still drives the highest ROI out of all B2B marketing strategies. On average, businesses...