Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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Don’t be like everyone else “in these uncertain times”

There’s a video ad running. I’ll describe what’s in it and try to guess what company is the ad for: Somber piano music Empty streets “For XX...
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Analyzed: 1+ billion popups. Here are the findings (2020)

If you’re an online retailer, you’re likely using popups to grow your email list and recommend popular products. But what you might not know is...
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How to increase your email open rate to 72% (and CTR to 55%)

Email is still #1 marketing channel when it comes to conversion and ROI. For every $1 you spend, you can expect a return on...
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Growth Story: “$1,000 MRR: harder than I anticipated”

While learning about growing a company from $100k to $1m in monthly revenue is exciting, it might be more interesting and insightful to read...
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According to a study…

Studies (usually done by scientists) and case studies (usually done by marketers) are often taken too seriously. Especially with the latter, it should serve...
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First rule of usability? Don’t listen to users.

In the past, one of the great usability barriers was the ubiquity of cool design. As a result, billions of dollars were wasted on...
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All you need to know about button design

“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline. This is what fascinates...
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Learnings from spending $6 million on Google Ads last year

This is an article by Nick Lafferty, who spent $6 million on Google Ads, managing his employer’s ad campaigns. I had an unlimited budget. I...
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The 5 worst ecommerce A/B testing mistakes to watch out for

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? A rigorously-run test can increase conversions, but if the...
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$1,000,000 email sequences (and how you can create them too)

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...
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We’re not as rational as we think (Cognitive Bias in UX)

The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...
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7 non-obvious pandemic implications for marketing

As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting down, economies are stalling, households are imperiled. There are...
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9 tips to write the best Facebook ads ever (with examples)

There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and...
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What ecommerce companies should be doing right now to win

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...
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How to redesign, step by step guide

The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns....
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How to use Google Analytics to improve SEO performance

Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO. This isn’t surprising. Google Analytics is a powerful tool, but...
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Funny emails – It’s OK to go rogue from the corporate world

Fun fact: did you know that when you are doing business all the humor you had once in life is sucked out of your...
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E-commerce search: The 8 most common query types

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...
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Dark Mode vs. Light Mode: which is better?

Summary: In people with normal vision (or corrected-to-normal vision), visual performance tends to be better with light mode, whereas some people with vision-related disorders may...
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Best questions to ask customers for high quality testimonials

Collecting clients’ testimonials is crucial for every company. And it’s especially important for businesses whose success largely depends on building relationships with people. Customer testimonials...