Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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What’s the ideal SaaS free trial length?

Hey.com is probably responsible for the most hyped email launch since Superhuman, but after 2 weeks of trial you receive this message: 14 days for an...
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Low-budget viral ads examples

30 years ago, to get millions of views you needed a Super Bowl budget. Today all you need is a phone and an idea. Grab...
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What you must know about the ‘inverted pyramid’ for content writing

The inverted pyramid is a principle borrowed from journalism for effective content writing. It helps readers gain the most important knowledge right under the headline. It...
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What are trigger words? 50 examples to increase conversions

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...
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How to improve WordPress website load time for faster performance

No one has time to wait for your website to load. If your website takes more than a few seconds, the visitor will press...
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Research is only as good as the action it enables

There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and...
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12 cognitive biases to drive e-commerce sales

Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...
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8 Mobile app retention strategies for 2020 [with examples]

Getting people to use your app consistently can be a challenge, but extremely critical. After all, what’s the point in developing a mobile app...
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A/B tests you can run on your e-commerce cart

Performing A/B tests on an e-commerce cart should give you valuable insights for improving conversions. What makes people increase the sizes of their purchase?...
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10 principles for ethical UX designs

With the rise of dark patterns in UX, it’s never been more essential that the products we create are honest and reliable. “To be persuasive...
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78 marketing questions to ask (for user testing, A/B testing)

Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up...
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10 strategies to effectively manipulate Google Analytics data

In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. This article will show you the smartest tactics behind...
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The author of “Don’t Make Me Think” discusses UX design evolution

Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...
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(17) Tips for great copywriting

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3)...
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Cognitive biases e-commerce marketers need to know (12 of them)

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...
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Top 40+ eCommerce Case Studies

Case studies are both great and misleading. Great because you can learn a lot about what worked for different companies. Misleading because you’re learning about what...
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How to save your optimization program right now

With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and...
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Don’t be like everyone else “in these uncertain times”

There’s a video ad running. I’ll describe what’s in it and try to guess what company is the ad for: Somber piano music Empty streets “For XX...
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Analyzed: 1+ billion popups. Here are the findings (2020)

If you’re an online retailer, you’re likely using popups to grow your email list and recommend popular products. But what you might not know is...
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How to increase your email open rate to 72% (and CTR to 55%)

Email is still #1 marketing channel when it comes to conversion and ROI. For every $1 you spend, you can expect a return on...