Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get 5 hand-picked articles about conversion optimization and growing your revenue, every Thursday.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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Homepage UX pitfalls, How to leverage price anchoring, How to reduce cognitive demand (+1...

Homepages get a lot of attention from everybody in the company so they tend to be pretty well optimized. But there are...
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Ideal SaaS website template, Death of behavioral economics, Product analytics (+1 more)

Behavioral economics may be dead, while still being taught, researched, and practiced. The last article explains why. Plus: a...
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Sephora digital transformation, Multi-channel attribution models (+2 more)

Today’s issue is more technical than usual: best practices for tagging and tag managers (with lots of examples) or multi-channel attribution modeling...
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A typical customer journey, How to tell a brand story, How to test emerging...

There’s a world of difference between how businesses think a typical customer journey looks like and how it really looks like. A detailed...
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Answers to tough conversion optimization questions, Effective ad creatives (+2 more)

Answers to tough questions about conversion optimization, effective ad creatives, or how to use filters effectively. Lots of interesting insights and learnings.
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Anatomy of a high-converting landing page, Welcome email flows for non-buyers (+2 more)

How to convert Facebook traffic at 10%? Simplicity and focus. Research or experimentation? It’s a silly question. There’s no...
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Google Page Experience guide, 8 effective ad types (+3 more)

Two comprehensive one-stop-shop resources this week: one on Core Web Vitals, one on Email Deliverability. 8 types of ads...
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Product growth strategies, Facebook campaign walkthrough, Top 10 growth mistakes (+1 more)

Lots of good stuff today. First, a strategic view at growth and 16 different product growth strategies. I bet...
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The big book of optimization ideas, Best practices for running Twitter ads, Common mistakes...

→ Need testing ideas for your website? You’ll find 71 specific ones to start the ideas flowing.→ Then you can see what...
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A post-COVID ecommerce landscape, 2021 Digital Global Overview Report, How to make your landing...

A few great resources today. First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...
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Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2...

2021 Beauty Industry Trends & Cosmetics Marketing  This exhaustive report covers: Statistics: Beauty Industry Market...
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Most common mobile UX pitfalls, How to write best headlines, A great ad example...

The Current State of Mobile UX (18 Common Pitfalls)  Baymard has done a 2+ year, comprehensive mobile UX...
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Mobile vs. Desktop in 2020, eCommerce 2020 Report, Complete list of Google penalties (+2...

The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems  Facebook’s...
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Ecommerce lifetime value data, No-code tools database, Logo quiz (+2 more)

Counterintuitive lifetime value (LTV) data  📅 Highest repeat purchase rate is within 30 days of initial purchase
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Google Analytics spreadsheet add-on, Marketing dashboard templates, How NYT tests their headlines (+2 more)

Google Analytics Spreadsheet Add-on  If you spend more than 15 minutes per week in Google Analytics and you...
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A/B testing examples, Lies about marketing, Check your browser for privacy (+2 more)

7 A/B Testing Examples To Bookmark   Blindly copying what others do is never a good idea. Yet,...
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Growth Marketing Handbook, eCommerce Case Studies, Mobile eCommerce (+2 more)

21+ High Quality eCommerce Case Studies  A curation of the best eCommerce case studies you need to read...
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Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)

Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees  There’s a reason that online ticket...
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A viral tweet is worth almost nothing, SaaS marketing case studies, How to audit...

A Couple Bucks and a Few Hundred Follows: A Viral Tweet Isn’t Worth Much  Going viral on Twitter feels...
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Rotten state of online advertising, User research tool, Don’t offer a free plan (+2...

Something is Rotten in Online Advertising  Rand Fishkin, ex-CEO of Moz, analyzes what’s wrong with online advertising. Turns out,...