Monthly Archives: November 2017

Love them or hate them, popups work. They work very well. And if done right, everyone is happy. Now it's just a matter of figuring...

It's critical, but it's not sexy. It's something everyone knows about, but few make it their focus or priority. It's retention. While everyone knows what it is,...

One of the most important questions entrepreneurs should ask themselves is whether customers love their product. Yet as founders begin to scale their businesses,...

Is $5000 a lot to charge – or to pay – for a sales page? Joanna Wiebe from CopyHackers decided to ask a few top...

Headlines are good for websites, to attract attention. But they are also perfect email subjects. To get people to open and read what you have...

Most startups fail because they couldn’t find the right customers at an affordable price. But what specific mistakes do they make with marketing that could...

What are ghost buttons and why you should be afraid? Ghost buttons, buttons with a colored border but no color fill, have become pretty commonplace...

How do you compare to the competition? To answer this question, you would need millions of users and billions of page views across the whole...

It's Tuesday evening when I'm writing this. After a hard but very satisfying basketball practice, I think it's best to send something that is...

B2B clients need nurturing as they go through the sales funnel. Content marketing is doing its job at the beginning of the funnel. The...

Quick and easy A/B test result for you today. Which hero image won on desktop, but lost on mobile? Image 1: Image 2: To test which image converted...

Too often, we use pictures as nothing more than a design element on our sales pages. They can be much more than that. When used poorly,...

Travel is one of the toughest industries online. Competition is huge. The big guys are really big, have a lot of money, and are...

Only one day a month. What would you do? Conversion optimization should be a part of a company culture. But too often it is not....

Do you have anything to do with e-commerce? Then this will be interesting for you. VWO has released the "ECOMMERCE CONSUMER SURVEY REPORT 2017". In the...

“Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Pricing is one of the critical aspects of...

Copywriters have their swipe files with all the classic ads that were proved to work and bring in millions in sales. So how about the...

Tips for Successful Research and Analysis. This is an article by a designer, but his description of the research process is universal. I follow a...

What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, and where should you...

According to global consultancy Deloitte, for the first time this holiday shopping season, American shoppers will buy more online than they purchase offline. All told,...

Facebook has confirmed that it's testing a second News Feed that could make it much more difficult for brands to reach users unless they're...