Monthly Archives: November 2017
5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies)
Love them or hate them, popups work. They work very well.
And if done right, everyone is happy. Now it's just a matter of figuring...
The One Growth Metric that Moves Acquisition, Monetization, and Virality
It's critical, but it's not sexy.
It's something everyone knows about, but few make it their focus or priority.
It's retention.
While everyone knows what it is,...
The 5 Key Measurements of Product Success
One of the most important questions entrepreneurs should ask themselves is whether customers love their product. Yet as founders begin to scale their businesses,...
Is $5000 a lot to charge for a sales page? Here’s what people said.
Is $5000 a lot to charge – or to pay – for a sales page?
Joanna Wiebe from CopyHackers decided to ask a few top...
Headline Writing Guide: How to Write Fear-based Headlines
Headlines are good for websites, to attract attention.
But they are also perfect email subjects. To get people to open and read what you have...
Why Startups Suck at Marketing
Most startups fail because they couldn’t find the right customers at an affordable price.
But what specific mistakes do they make with marketing that could...
Ghost buttons: Why you should be afraid
What are ghost buttons and why you should be afraid?
Ghost buttons, buttons with a colored border but no color fill, have become pretty commonplace...
How do you compare to the competition? 2017 Product Benchmarks Report
How do you compare to the competition?
To answer this question, you would need millions of users and billions of page views across the whole...
What is research, and what it is not
It's Tuesday evening when I'm writing this. After a hard but very satisfying basketball practice, I think it's best to send something that is...
6 Email Marketing Tips for the B2B Marketer
B2B clients need nurturing as they go through the sales funnel. Content marketing is doing its job at the beginning of the funnel. The...
Which Hero Image Won on Desktop, But Lost on Mobile?
Quick and easy A/B test result for you today.
Which hero image won on desktop, but lost on mobile?
Image 1:
Image 2:
To test which image converted...
Which Pictures Convert Best? Your Guide To High-Converting Images
Too often, we use pictures as nothing more than a design element on our sales pages.
They can be much more than that.
When used poorly,...
Six excellent hotel websites (and how they encourage direct booking)
Travel is one of the toughest industries online. Competition is huge. The big guys are really big, have a lot of money, and are...
If you had only one day a month to focus on optimization, what would you do?
Only one day a month. What would you do?
Conversion optimization should be a part of a company culture. But too often it is not....
eCommerce Consumer Survey Report 2017
Do you have anything to do with e-commerce? Then this will be interesting for you.
VWO has released the "ECOMMERCE CONSUMER SURVEY REPORT 2017".
In the...
Pricing. It’s all about perception. (Two test results)
“Change the way you look at things and the things you look at change.”
― Wayne W. Dyer
Pricing is one of the critical aspects of...
Really Good UX
Copywriters have their swipe files with all the classic ads that were proved to work and bring in millions in sales.
So how about the...
A Designer’s Guide to Competitor Research
Tips for Successful Research and Analysis.
This is an article by a designer, but his description of the research process is universal. I follow a...
The Numbers Behind Content Marketing: Essential Statistics for 2017
What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, and where should you...
US online sales to surpass in-store sales this holiday season: report
According to global consultancy Deloitte, for the first time this holiday shopping season, American shoppers will buy more online than they purchase offline.
All told,...
Facebook’s latest News Feed experiment should concern brands
Facebook has confirmed that it's testing a second News Feed that could make it much more difficult for brands to reach users unless they're...