Monthly Archives: December 2017

You’ve probably had at least one day where you slammed your laptop closed, huffed like the Big Bad Wolf, and said, “F#$% it. I can’t...

Here are some of the central questions of our time: - Will the United States bail on every international treaty to which it has previously...

Before you start trying to drive traffic to your website, you need to master one factor. I’m talking about credibility. Without a credible website, you’ll struggle...

Welcome back after Christmas! I don't want to overload you with too much knowledge and goodness when you try remembering how to work and what's...

I'm on my way to the mountains for a Christmas week. I've stopped at a gas station to write this and send it out...

There is simply no point creating content for your business if that content isn’t going to reach your target audience. Mailmunch (email lead capturing software)...

It's the end of the year, so for about a month now you can expect to see "X things happened in 2017" summaries and...

Instagram marketing works. And if you're an e-commerce business, you almost certainly need to do it. To do it, you need a strategy. Today's article...

Without customer feedback, you’re basically operating in the dark. As I have already mentioned numerous times, there's no real conversion optimization without research. Heck, I...

Today's article is for my mother. And my friends. And anyone who ever asked me what I do. What I do at Nextommerce (my conversion optimization agency)...

Ever been labeled as the ‘creative’ person in the room, but found yourself falling dismally short of anything that feels like an original idea? It...

I've written about retention before. How it is The One Growth Metric that Moves Acquisition, Monetization, and Virality. In the same way, it can move...

Forms are like taxes. Nobody loves them. But they are also like taxes in that they are all around us. Schedule a meeting, book an Airbnb,...

Basket abandonment remains a big challenge for ecommerce retailers, with the latest stats suggesting a global abandonment rate of 76.9%. Here are a few reasons...

Google likes problem solvers As Google gets better and better at understanding what people want, marketers will need to take an approach that puts solving...

You can't improve what you don't measure. If you run an online shop, e-commerce analytics in Google Analytics is something that you definitely use. But...

Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? This newsletter goes out...

Today's article is about returns management apps for Shopify, but it has some fascinating data about returns in e-commerce. I include all the stats below. The...

Whether you’re a new business or have been in business for several years, getting more e-commerce sales is always a goal. Below is the list...

There’s valuable feedback about your product and your business hidden beneath the surface. Above the water sits the easily visible feedback: metrics you’re collecting in...

Are you a copywriter? Do you want to be one? Do you hire copywriters? Then you'll love this. And it's all about the money. Everyone loves...