Monthly Archives: February 2018
Is a bigger search bar really better?
Time for a weekly guessing game.
Can you guess which version of a page was more effective?
Version A: Small search bar on the right side...
How to turn haters into fans and fans into brand ambassadors
97%.
That’s how many customers say online reviews factor into their buying decisions.
90% read online reviews before visiting a business.
88% trust these reviews...
Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?
For the best user experience and visitor satisfaction, optimizing a webpage’s navigational capability is extremely important.
To help quantitatively determine just how well a page...
7 Pricing Screen Changes For +28% Sales On Examine.com
When testing, it’s best to test one change at a time. This way you know what caused the change and by how much.
However, if...
Case Study: Supreme Streetwear’s Insane Success
Supreme has the secret sauce for creating a cult-like following:
Over 6M Instagram followers
Their products resell at over 1200% their retail price
Founder,...
Email marketing engagement and response statistics 2018
People often ask me:
“what’s a good open rate for emails?”
“what’s a decent click-through rate?”
"how do our campaigns compare?”
“are we doing a good job?”
They're looking...
9 Effective Tips on Visual Hierarchy
Good visual hierarchy is a foundation of a successful digital product.
Proper content, presented improperly, can be a disaster.
Visual hierarchy helps to organize UI elements...
Should you tell users upfront what’s required in the sign-up process?
Time for a quick test.
Should you tell users upfront what’s required in the sign-up process?
Guess which version had more completed checkouts:
The one with...
Pearls of wisdom
A few pearls of wisdom today.
From the father of advertising...
Albert knew it even before Ogilvy.
Carly knew what to do with data.
But don't stop at...