Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Monthly Archives: February 2018

Is a bigger search bar really better?

Time for a weekly guessing game. Can you guess which version of a page was more effective? Version A: Small search bar on the right side...

How to turn haters into fans and fans into brand ambassadors

97%. That’s how many customers say online reviews factor into their buying decisions. 90% read online reviews before visiting a business. 88% trust these reviews...

Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?

For the best user experience and visitor satisfaction, optimizing a webpage’s navigational capability is extremely important. To help quantitatively determine just how well a page...

7 Pricing Screen Changes For +28% Sales On Examine.com

When testing, it’s best to test one change at a time. This way you know what caused the change and by how much. However, if...

Case Study: Supreme Streetwear’s Insane Success

Supreme has the secret sauce for creating a cult-like following: Over 6M Instagram followers Their products resell at over 1200% their retail price Founder,...

Email marketing engagement and response statistics 2018

People often ask me: “what’s a good open rate for emails?” “what’s a decent click-through rate?” "how do our campaigns compare?” “are we doing a good job?” They're looking...

9 Effective Tips on Visual Hierarchy

Good visual hierarchy is a foundation of a successful digital product. Proper content, presented improperly, can be a disaster. Visual hierarchy helps to organize UI elements...

Should you tell users upfront what’s required in the sign-up process?

Time for a quick test. Should you tell users upfront what’s required in the sign-up process? Guess which version had more completed checkouts: The one with...

Pearls of wisdom

A few pearls of wisdom today. From the father of advertising... Albert knew it even before Ogilvy. Carly knew what to do with data. But don't stop at...