Monthly Archives: March 2018
3 factors that impact long-lasting conversion uplifts
Conversion optimization is a continuous process and a long-term commitment. This is why you should not only look at the uplift of single A/B-tests...
Why Sushi Pricing is Painful, and How to Fix It
What’s the worst way to sell something?
Sushi pricing, where the customer pays a separate price for each bite, might well rank at the top.
According...
Scarcity online: The psychological bias that became the norm
What is scarcity and why is it important if you sell anything?
Scarcity is the psychological bias that makes us place a higher value on...
Distinction Bias: Why You Make Terrible Life Choices
Distinction bias — a tendency to over-value the effect of small quantitative differences when comparing options.
When comparing things side by side (like 40“ and 45” TVs),...
How to Get More Converisons by Optimizing Your Checkout Process
Checkout process is one of the critical steps in the customer’s journey.
Any mistake you make in this process directly affects your revenue and profits.
To...
What Makes A Really Good Email?
“Really Good Emails” is a repository of emails. Some of them are very good.
Their job is to find all the awesome emails, then put...
7 Practical Tips for Cheating at Design
Are you a designer? No? Then this will be interesting for you.
Seven simple ideas you can use to improve your designs today.
Remember them and...
People Don’t Scroll (and Other Page Length Myths)
Have you ever wondered how long your page should be?
Searching for results doesn’t give you helpful answers:
300 words
5 paragraphs
As long as...