Monthly Archives: May 2018
7 Rules of Using Radio Buttons vs Drop-Down Menus
When creating forms, which option should you choose:
Radio buttons or dropdown menus?
Radio buttons and drop-downs should be used in certain scenarios to make it...
How to Build A Google Data Studio Dashboard – Step-by-Step Tutorial
I love data. And stats.
Data is beautiful. You take a look at the numbers, or a chart, and it tells you a story. It’s...
Case Study: The Ideal Navigation Menu (126 SaaS websites)
Each year, thousands of SaaS companies gather around the whiteboard to tackle the thorny task of changing the navigation menu and the taxonomy of...
41 Landing Page Inspiration Examples To Escalate Better Conversion Rates
There’s no one right way to design and optimize a landing page. However, there are tools and methodologies we can stick to and test...
Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue
I like testing. And money. This has got both.
Below you will find data from two A/B tests where the companies added one-click upsells and...
Cryptocurrency exchanges, time to grow up
Today I have an article for you that I have been working on for a long time.
It’s a long one. And a good one.
You...
The 35 Headline Formulas of John Caples
According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.)
On...
Why your headlines are worth almost all your content marketing efforts (and how to improve them)
Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...
CRO Copywriting: Your Ticket To The Best Formula For Effective Copywriting
Have you wondered how conversion-oriented copywriting differs from other types of writing?
I like this description: it’s about weaving scientific persuasion tactics within prose and...
How to Systematically Improve your User Retention
The single most important and often overlooked driver of long-term sustainable user growth is healthy user retention. Most companies don’t see the critical role...
The SEO versus Social Battle Has a New Winner
For the first time in 3 years, search is responsible for more website traffic than social.
Since 2014, search has lagged behind social, but the...
See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4%
You can be much more effective in making people buy if… you repeat their own words. Exactly as they used them.
Simple, right?
Have a look...
Stop Annoying Your App Users: 4 Push Notification Best Practices
Push notifications are sometimes more important than the rest of your UX. Notifications can be the difference between someone checking the app regularly and...
Emojis in Email Marketing Guide + What Experts Say
Emojis have grown and evolved a lot in recent years. They gained tremendous traction in both personal and professional communication.
“Gifs and emojis can be...