Monthly Archives: June 2018
Five ways ecommerce brands can build customer loyalty
What makes a customer come back for more?
In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service...
We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)
Take an ecommerce product’s homepage.
Apply changes based on 3 copywriting principles.
Run a test.
Profit (to the tune of 108% lift in...
The Best Place for Error Messages on Forms
You practically can’t buy anything online without filling out some kind of a form.
So it’s important to have your forms be clear, easy to...
Two Fascinating Things Salesforce Discovered When It Studied Color
The team dedicated to the Analytics product at Salesforce has conducted research to determine if color influences how quickly and accurately users make decisions.
They...
A Framework for Designing a Better User Onboarding Experience
User onboarding is an essential part of product definition. Period. It has so much to do with an app’s success — really, it can...
The Beginner’s Guide to Google Optimize
You haven’t started testing your site yet. But you want to. What do you do?
You can try starting with a free but good enough...
Your frequently asked conversion optimization questions, answered!
Got a question about conversion optimization?
Chances are, you’re not alone!
So, here is a compilation of 30 of your top conversion optimization questions. From how...
Growing and Scaling a Successful eCommerce Business: The Ultimate Guide
Today I have something different for you.
It’s not just an article. It’s almost like a book. An interesting, profitable book.
If you have anything to...
Fonts & Typography: The Secret CRO Ingredient
When you think about optimizing conversions I bet testing different fonts is not even on your mind.
You might rethink that.
Just like landing pages are...
7 gamification hacks to reduce refund requests
Most people (and articles, and courses) focus on getting customers. But what do you do to keep them, after you got them?
Today’s article is...
Mobile Conversion: 3 Reasons Why Users Don’t Convert and How to Fix it
Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize… everything.
So you fall in line...
Ecommerce Facebook Ads: $1,000,000 Ad Spend, 4X ROI (Hint: Puppies)
Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?!
That was the challenge given to the team...
The 7 Most Important SEO Ranking Factors in 2018
SEO changes all the time.
Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the...
Creating A Sense Of Urgency For Higher Conversion Rates
By every indicator available, ecommerce is continuing to grow at an insane speed. Ecommerce is already totaling up to 5% of overall commerce, and...
A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing
Are you even testing?
You should.
That’s the most important part. The more the better.
Quality comes with quantity. If you follow the right process.
If you are...
Creating Awesome Email Receipts
Email receipts are usually one of the most often overlooked elements to optimize, or to work in your favor.
They are often treated as an...
A 36-Point Checklist to Create The Best eCommerce Site
Each product is different and the answer to “How should I sell X online?” is always “It depends.”
That’s the bad news.
The good news is...
How to Fix 5 Conversion-Killing Copywriting Mistakes
When a person comes to your sales page, you have done a lot of hard work already.
You have created content that was interesting enough...