Monthly Archives: July 2018

I love heat maps. For those who don’t know, they look like this: Heat maps deserve more credit than we could ever give them. They allow...

SEO is one of the best opportunities to get repeatable and scale-able growth. But how much will SEO cost your startup? Or, maybe you are on...

$243. That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 100...

If you’ve been doing email marketing in the past couple years, I think you’ll agree with me when I say: email marketing is NOT...

Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your...

No company exists in isolation, we all have rivals - if you don’t, you may have a larger problem with your business model. The best...

Believe it or not, there are only four ways to increase your revenue: Increase the number of customers. Increase the average transaction size. Increase...

You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these...

Do you know what this company does? Or this one? The New Normal More and more often, upon discovering a new company or product, when visiting their...

Have you bought anything online only to realize on delivery that it was much smaller (or larger) than you expected? This is what today’s article...

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red =...

When selling anything online people almost always prefer to buy from people and companies that they trust. In fact, many times people are willing to...

Many ecommerce sites could see an increase in mobile conversion rate by adding a “bar” of navigation links at the top of their mobile...

Your business’s Google rating can make or break your business. Of all the business reputation indicators it’s the most visible – often displaying before...

Yesterday I wrote about Best-in-Class e-commerce Research Study 2018 and it got a lot of engagement. It showed 12 examples of mobile and desktop elements...

While I love details and the stories behind each business or website, I also like to see trends and the big picture. Today’s article will...

More than 50% of ecommerce traffic takes place on mobile. That’s great news unless you’re among the ecommerce brands struggling to get mobile users to...

Done correctly, a value proposition can give your business a huge advantage over your competitors. Done wrong, you can fail to lift your business off...