Monthly Archives: August 2018
Brand Identity
What can you do you if everyone in your market is special, exceptional, one-of-a-kind, with an extraordinary, unique product or service?
You could be very...
Why Your Users’ Brains Love Checklists
In the Second World War, Boeing launched the formidable Model 299 airplane—known as the Flying Fortress. With four radical engines and an imposing wingspan...
The Ultimate Summer Reading List for Startup Founders
Sometimes in order to grow your revenue, you need to grow yourself.
Today’s article will help you do it. 40 books to help you go...
6 Reasons Why you Must Switch to HTTPS
Not so long ago having your website 100% on HTTPS was an overkill. Usually, only the checkout and payment pages were https, the rest...
The ROI of Marketing
Whatever you do, if you can’t measure the financial impact of your actions, you’re likely to be one of the first to be cut...
Make Testimonials More Persuasive
Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine.
Any website that hosts its own testimonials has the opportunity...
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
Are you running any Facebook ads? Or do you plan to, in the near future?
Then this is for you.
It sure feels like every time...
What Makes a Great Online Shopping Experience?
If you have shopped online in the early days of e-commerce in the late 1990s or early 2000s, you can only marvel at how...
The Future of SEO Has Never Been Clearer (nor more ignored)
Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way:
...
Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online
Trust is one of the most important factors when making a buying decision.
If web visitors are going to take your desired conversion action, they...