Monthly Archives: September 2018

Marketing automation can be very effective. If done properly. Even cold emailing can be personalized and tailored properly and bring good results. This 👇 is not...

For Hopper (an app that tells you when to book and when to wait for flights and hotels), the ability to narrow down flight...

Online stores let customers buy goods right from their home, and they deliver the product to their home with reasonable delivery costs. But besides...

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend...

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

Mobile marketing: We’re firing you, but the online headline-writing division wants to hire you. Source: https://xkcd.com/1327/ Conclusion It’s easy to have 90%-100% conversion rates. Just offer your most...

Have you ever had a shockingly high bounce rate? I mean high — like, 90% or more? Most people assume that if a bounce rate is...

There’s a type of automated email, that is often overlooked, but is very important: the order confirmation email. Order confirmation emails are often triggered immediately...

When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey,...

Despite the emergence of new communication channels, email remains king. Email still drives the highest ROI out of all B2B marketing strategies. On average, businesses...

Imagine an industry where potential customers are very skeptical and where there’s very little perceived difference between different companies. On top of that, some...

Fashion is all about the first impression. Boosting confidence on a first date at a job interview or just in your daily life. It communicates...

Onboarding is a process of getting users “up and running” with a site, app, or service. Successful onboarding increases the likelihood that a first-time...

A few excerpts from The Remarketing Report – Q2 2018, based on averages across 500 leading global brands: The average global cart abandonment rate for...

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles are downright cringeworthy. A...

One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a...

Summary: Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages. To purchase...

When confronted with a lead-capture form – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page...