Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Monthly Archives: September 2018

How NOT to do marketing automation

Marketing automation can be very effective. If done properly. Even cold emailing can be personalized and tailored properly and bring good results. This 👇 is not...

Users Don’t Want Filters, They Want Better Content

For Hopper (an app that tells you when to book and when to wait for flights and hotels), the ability to narrow down flight...

New Trends Reshaping E-Commerce Solutions

Online stores let customers buy goods right from their home, and they deliver the product to their home with reasonable delivery costs. But besides...

Top 20 A/B Ecommerce Test Ideas

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said, there are tests that tend...

5 business-critical questions to ask customers when your product isn’t selling

What do you do when your product isn’t selling as much as expected and the financial pressure is mounting? Reach out to the only people...

Even if it works, it doesn’t mean it’s good

Mobile marketing: We’re firing you, but the online headline-writing division wants to hire you. Source: https://xkcd.com/1327/ Conclusion It’s easy to have 90%-100% conversion rates. Just offer your most...

Your Bounce Rate is a Lie. Here’s How to Force it to Tell the Truth.

Have you ever had a shockingly high bounce rate? I mean high — like, 90% or more? Most people assume that if a bounce rate is...

How to Optimize Order Confirmation Emails for Higher Engagement

There’s a type of automated email, that is often overlooked, but is very important: the order confirmation email. Order confirmation emails are often triggered immediately...

Building Better Product with UX Writing

When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey,...

Email Marketing Conversion Rate Comparison

Despite the emergence of new communication channels, email remains king. Email still drives the highest ROI out of all B2B marketing strategies. On average, businesses...

Secrets of Optimising Gambling Sites

Imagine an industry where potential customers are very skeptical and where there’s very little perceived difference between different companies. On top of that, some...

Fashion Ecommerce Conversion Rates: 11 CRO Strategies from Top Brands

Fashion is all about the first impression. Boosting confidence on a first date at a job interview or just in your daily life. It communicates...

11 Powerful Tactics to Help You Write Click-Worthy Headlines

While 8 out of 10 people will read an article’s headline, only 2 out of 10 people will read the article If you’re using blogging...

4 Creative Mobile Onboarding Concepts

Onboarding is a process of getting users “up and running” with a site, app, or service. Successful onboarding increases the likelihood that a first-time...

Average global cart abandonment rate for Q2 2018 is 75.4%

A few excerpts from The Remarketing Report – Q2 2018, based on averages across 500 leading global brands: The average global cart abandonment rate for...

12 pieces of conversion optimization advice you should ignore

A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles are downright cringeworthy. A...

Trust or Bust – How to Improve Website First Impression

One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a...

UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

Summary: Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages. To purchase...

Nine tips for optimising lead-capture forms

When confronted with a lead-capture form – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page...