Monthly Archives: October 2018

Now that people have the chance to buy anything they want with just a few clicks, they feel another problem: isolation. It’s great to make...

At first glance, “Horizontal Tabs” on Product Details Page (PDP) may appear to be an efficient way of grouping product page content. Indeed, by hiding...

Writing high-quality articles takes a ton of time, but sadly many high-quality articles won’t even get read. 8 out of 10 people will read headlines...

Growth isn’t a strategy. It’s a result. You can’t just decide that your strategy is to grow. Especially dangerous if your strategy is to “grow...

Exit-intent popups get a lot of hate. People say they’re annoying and useless, and fail to re-engage visitors who decide to leave the site. But that’s...

Do you obsess over the visitors who leave your website without buying? That’s a mistake. And here’s why. You should study those who did buy. Why study...

Google Analytics is a fantastic tool. It’s also very complicated and has tons of features, reports, and data. Some extremely useful, some garbage. Wouldn’t it...

When you need to make an ecommerce website as effective as possible, you need to focus on the big things. Trust, checkout flow, good...

Why do so many tech companies’ logos look the same? From Google and Airbnb to Spotify and Pinterest, these companies have gradually shifted their...

Stats show that for most industries, a major part of online traffic comes from mobile devices: This means that if you’re not optimized for mobile...

When someone says, “How long before the SEO works?” what they usually mean is, “When will we get to number one on Google for...

Marking both required and optional fields in the checkout is a controversial area of form usability. In 2012 only 9% of sites explicitly marked both...

Don’t you hate it when you get emails starting with “Dear Radek”? (With your name instead of Radek, of course). I know I do. Even worse,...

When Hotjar launched, success was anything but guaranteed. They were completely unknown, didn’t have a cent of outside funding, and were facing some well-known...

Catchy (and a bit clickbaity) title but a lot of great content and lessons. Or at least food for thought. Below you’ll find a few...

You've done the hard work. You have managed to get people to your ecommerce site. They are browsing, reading, deciding, even buying. What next? You could...

If you’re not using influencer marketing in 2018, you’d better have a good reason. The recent stats showed that 92% of marketers who used influencer marketing...

Facebook groups provide an excellent source of knowledge and practical advice for marketing professionals. But how many times have you joined a marketing‐related group,...

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart. To understand...

The title is a bit of an exaggeration but the points in the article are still valid and worth having a look at. What many...

Quick summary: Carousels on touch screens are plagued by low discoverability and sequential access, and not all designs implement swipe as a carousel control. On...