Monthly Archives: December 2018
How to start optimizing, properly
Sometimes businesses have good intentions but bad habits.
Good intention: let’s get started with...
A/B Test Hypothesis Generation that Goes Beyond the Obvious
As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on...
10 Budget-Friendly Ways to Boost Your Website Traffic
Learning how to drive traffic to landing page or website on the cheap is a must-solve issue. If you can’t get your product or...
How to get honest feedback from your customers
Like it or not, research is the basis of effective conversion optimization.
Without research, you are just a glorified guess-taker. You might guess right a...
Don’t sell the product. Or even the benefits. Go deeper.
One of the most famous quotes in marketing comes from Harvard Business School Professor Theodore Levitt: “People don’t want to buy a quarter-inch drill....
Research: We Analyzed Facebook Ads for the Top 50 eCommerce Brands. Here’s What We Learned.
Do you run Facebook ads? Or do you consider running them? Then this is definitely for you.
It’s long, it’s informative, it’s useful, and it...
Mobile Video Optimization And Its Impact On Conversions
Studies say that half of your users are less likely to engage with you if you give them a bad mobile experience.
The world is...
How to use Google Analytics to understand user happiness
Do you do any type of user testing to determine if your target audience enjoys your content?
Do they read the long articles till the...
An award-winning case study: Bellamy’s Firsts
Theory is good but seeing how it’s implemented in practice is even better.
Today’s article is about an award-winning campaign for Bellamy’s First. You’ll find...
Using any healthcare or government website
There seems to be a separate place in hell where all the worst designers and coders go, where the...
Common webpage design mistakes
There is no silver bullet for the most effective webpage design.
But there certainly are things you can avoid, and things you can do to...
The Definitive Guide to Email Deliverability
Do you send out emails?
More than just work/personal emails. Newsletters, transactional emails, promotions etc.
If you do, then you need to read this.
Even your best...
7 Principles That Influence Our Behavior
The default setting of a product may create a better or worse habit for your users.
Nudging people with a message may increase...
Homepage Carousel vs None
Here are 3 conversion optimization examples of how to kill the “slider”.
Carousel/slider is luckily on the decline, being used less and less.
In 2018 Conversion...