Monthly Archives: February 2019

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Should you make your add to cart section sticky? Note: a sticky section is a section which stays in place on a page. For example,...

Use this easy tactic to drive e-commerce visits and generate sales from Instagram. Instagram is a powerful promotional platform for all kinds of e-commerce businesses....

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

According to a recent report by Statista, the retail e-commerce sales worldwide are expected to touch $4.8 trillion by 2021 from $2.3 trillion in...

Every time I start working with a company I always hear the same: “We know our users.” And it makes, doesn’t it? If they didn’t...

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult. Instead, poor planning is to blame:...

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...

We hear it all the time that you need to get feedback from your customers. Yes. But how? How do you get them? The value your company...

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...

Your FAQ page may be doing more harm than good to your business. Here’s why it’s not essential to your ecommerce success (and what...

Everybody thinks they can write. Because they write every day. How hard can it be? And everybody thinks they know how to optimize websites. They...