Monthly Archives: February 2019
How to uncover & market to the companies browsing your site
Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...
Best B2B Content: Analysis and Insights from Over 50,000 Articles
Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...
Sticky Add to Cart Button Example: Actual A/B Test Results
Should you make your add to cart section sticky?
Note: a sticky section is a section which stays in place on a page. For example,...
How to Build an Instagram Welcome Offer: Grow Your List & Drive Sales From Instagram Bio Traffic
Use this easy tactic to drive e-commerce visits and generate sales from Instagram.
Instagram is a powerful promotional platform for all kinds of e-commerce businesses....
Pain-Point SEO: How to Produce SEO Content That Drives Conversions
If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...
Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]
In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...
Ecommerce Checkout that Improves Customer Acquisition: 6 Strategies No One Should Ignore
According to a recent report by Statista, the retail e-commerce sales worldwide are expected to touch $4.8 trillion by 2021 from $2.3 trillion in...
You do NOT know your users
Every time I start working with a company I always hear the same: “We know our users.”
And it makes, doesn’t it? If they didn’t...
[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months
This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...
Forget the Images: Long Facebook Ad Copy Works
When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working.
You focus on bidding, on audiences and on ad structure – forgetting...
How to Raise Prices for Existing Customers
Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult.
Instead, poor planning is to blame:...
3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign
Cart abandonment rates hold steady at around 75%.
One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...
6 Tips To Get Outstanding Customer Feedback
We hear it all the time that you need to get feedback from your customers.
Yes.
But how? How do you get them?
The value your company...
The Average Website Conversion Rate by Industry
Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...
Scroll maps: 5 ways to optimize UX and increase conversions
Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...
Why FAQ Pages Are Almost Always a Bad Idea (And What to Do About It)
Your FAQ page may be doing more harm than good to your business. Here’s why it’s not essential to your ecommerce success (and what...
Do you want it your way or the right way?
Everybody thinks they can write. Because they write every day. How hard can it be?
And everybody thinks they know how to optimize websites. They...