Monthly Archives: March 2019

When you start optimizing a website, it’s relatively easy in terms of what needs fixing. You figure out what’s not working, then form a...

How many Facebook ads do you see in your news feed a day? We’re so used to being targeted by brands everywhere on the web...

Google Analytics has a lot of data. Some of it is very useful and very obvious. But some gems are hidden deeper and provide very helpful insights....

Standing out in busy social media feeds is getting harder. But here’s the thing with a good Facebook video: it stops your users’ scrolling and...

If you run a paid search campaign, every click costs, so it’s better to avoid making costly mistakes. The list below will help you with...

Can one single factor make an almost guaranteed big difference in terms of conversions? Yes. And that factor is page speed. Paradoxically, when you improve what’s...

When a sale happens on your website, do you know what drove it? It very rarely is simple and straightforward. Usually, multiple touchpoints need to...

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

Use these steps to improve your product descriptions and push your conversion rate up. Wouldn’t it be fantastic to uncover a simple tactic you can...

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging...

As I mentioned a couple of weeks ago, you do not know your users. Something may be obvious and trivial for you but baffling for your...