Monthly Archives: April 2019
Real-life SaaS benchmarks
Founders constantly ask how other SaaS companies are doing.
And it doesn’t matter that all the businesses are different, hardly any two are comparable, and...
8 Tips to Make a Better Mobile Landing Page
The thing that will turn visitors into customers is a landing page.
Landing pages can be very tricky since they’re a fusion of hard science,...
Speak your customers’ language or don’t speak at all
If a potential customer doesn’t trust you or your company, they simply won’t buy from you.
Trust is the foundation without which all the other...
3 Super-Persuasive Emotions You Haven’t Used (To Influence Sales)
Even this title uses one of them! Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat...
How to Design Effective Facebook Ad Images
We all struggle to get a good conversion rate with Facebook Ads, sometimes.
But then there are other times when you know that your product...
Customer journey cheatsheet
Customer journey consists of 5 stages:
Awareness
Consideration
Purchase
Retention
Advocacy
And your offer should reflect that. If you blast the same offer to everyone, regardless of where they are...
Churn rate benchmarks: How high is too high?
The eternal question: how much churn is too much?
Each business is different and there’s never a single right answer but it never stops people...
What Keeps Visitors from Converting on your Site?
Discover how to identify what keeps visitors from converting on your site. Five factors you MUST look into to improve online conversions right now.
There’s...
5 Critical Factors for Optimizing Luxury Ecommerce Sites
Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives.
And in the 1990’s, Ford Motor Group learned...
7 Proven Ways to Boost Your Mobile Conversion Rate (Without Hurting The User Experience)
Mobile is not the future. Mobile is now. Even more so for e-commerce.
Mobile users are expected to make up almost 73% of total e-commerce sales...
Don’t show a bunch of asses to your users
It’s easy to forget about “the other side”.
“Your side” can be your website, it can be a new product, a new feature, or a...
Research: 11 Top Mobile eCommerce CRO Trends from Best-in-Class Sites Study
What are top eCommerce websites such as Adidas, Zappos, Nordstrom, and GoPro doing to increase conversions on their mobile websites?
Inflow, an eCommerce marketing agency,...
How to Use Pain-Point SEO to Increase Sales 300% in 2 months
A couple months ago, I’ve posted an article Pain-Point SEO: How to Produce SEO Content That Drives Conversions. It was about the process for...
How to Increase Mobile Conversion Rate [Case Study]
Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up!
Time4Sleep...
Use the words your reader uses
Tom was queuing at an ATM when a woman turned around to ask him what this meant:
Please enter the amount required in multiples of...
How to improve your website and your business
In most companies, improvement (and conversion optimization as a part of it) isn’t constrained by a lack of ideas, but rather by not acting...
A more effective alternative to paid ads
What to do when you don’t have (enough) money for paid ads?
While paid ads can be very successful, they are expensive and only getting...
Two Emotional Triggers That Boost Conversions (Including Formulas)
What really drives the way your prospects and customers make decisions?
While we may like to think of ourselves as rational, logical, data-driven people who make informed...
LinkedIn Video Ads: Relevance, Specs, and Use Cases
How is LinkedIn better than Facebook, Google or YouTube?
On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an...
Best Practices for Getting Your Sales Emails Opened (and Read)
Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email...