Monthly Archives: April 2019

Founders constantly ask how other SaaS companies are doing. And it doesn’t matter that all the businesses are different, hardly any two are comparable, and...

The thing that will turn visitors into customers is a landing page. Landing pages can be very tricky since they’re a fusion of hard science,...

If a potential customer doesn’t trust you or your company, they simply won’t buy from you. Trust is the foundation without which all the other...

Even this title uses one of them! Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat...

We all struggle to get a good conversion rate with Facebook Ads, sometimes. But then there are other times when you know that your product...

Customer journey consists of 5 stages: Awareness Consideration Purchase Retention Advocacy And your offer should reflect that. If you blast the same offer to everyone, regardless of where they are...

The eternal question: how much churn is too much? Each business is different and there’s never a single right answer but it never stops people...

Discover how to identify what keeps visitors from converting on your site. Five factors you MUST look into to improve online conversions right now. There’s...

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned...

Mobile is not the future. Mobile is now. Even more so for e-commerce. Mobile users are expected to make up almost 73% of total e-commerce sales...

It’s easy to forget about “the other side”. “Your side” can be your website, it can be a new product, a new feature, or a...

What are top eCommerce websites such as Adidas, Zappos, Nordstrom, and GoPro doing to increase conversions on their mobile websites? Inflow, an eCommerce marketing agency,...

A couple months ago, I’ve posted an article Pain-Point SEO: How to Produce SEO Content That Drives Conversions. It was about the process for...

Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up! Time4Sleep...

Tom was queuing at an ATM when a woman turned around to ask him what this meant: Please enter the amount required in multiples of...

In most companies, improvement (and conversion optimization as a part of it) isn’t constrained by a lack of ideas, but rather by not acting...

What to do when you don’t have (enough) money for paid ads? While paid ads can be very successful, they are expensive and only getting...

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed...

How is LinkedIn better than Facebook, Google or YouTube? On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an...

Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email...