Monthly Archives: May 2019
Don’t put lipstick on a pig, go mobile-first
What do you get when you don’t design mobile-first?
You get mobile-last results.
When you try taking what you have on desktop and making it fit...
LinkedIn Ads: the guide to run successful campaigns
If you already know how advertising works on other social platforms, it won’t be difficult for you to understand how to advertise on LinkedIn...
The 7 deadly sins of ecommerce UX
I bet you make at least one of these mistakes. Furthermore, more likely than not, you’re making the very first one.
But let’s back up...
Customer Interviews: The #1 thing most B2B marketers just don’t do
It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”.
But it is something that if done, and done right, has...
How Often Do You Need to Post on Facebook?
Facebook used to be the holy grail for online marketing. If you asked a publisher where the majority of their traffic came from in...
Make big changes properly, don’t cut corners
When you make big changes, make them properly.
Don’t implement something because “you know it’ll work” or “because you know your users”. Worse yet, don’t...
Full Year 2018 IAB internet advertising revenue report
IAB internet advertising revenue report, conducted with PricewaterhouseCoopers, is considered to be the main and the most accurate source for online advertising.
Below you’ll find...
5 Ways To Optimize Your App For High User Retention
55% of mobile app users will abandon an app one month after downloading it, according to mobile app user retention rates from Statista. That number...
10 of the Best Social Media Tools for Marketers and Entrepreneurs
Make social media work for you!
Marketers and entrepreneurs have a lot in common. Both have a dozen of very different tasks to do every...
7 Netflix Docs That Fuel Creativity
Next time, when you feel the urge to watch Netflix, make it count.
Watch something inspiring. Something that gets your creative engines running again.
Here are...
How to Improve SEO: 8 Tactics That Don’t Require New Content
Are your pages not ranking where you want them to be? Let’s fix that.
SEO is a long‐term game. You need a solid strategy, the...
Pricing Psychology: 7 Clever Tweaks To Make Customers Buy Again
Your price points and structures may be impacting purchase decisions more than you might think. If you’re struggling to gain customers and, more importantly,...
Learn to Write Headlines That Get More Clicks [Plus FREE Swipe File Download]
Have you ever dealt with this?
You have an impressive number of social media followers, but when it comes to shifting those people off of...
11 Copywriting Book Recommendations
If anything in life can be close to magic, it’s great copywriting. I believe it is the most valuable skill you can possess. In...
How to build a better product with UX writing
Clumsy is an excellent word to describe lots of interfaces. Clumsy because they make us feel awkward when we don’t know how to perform some...
How to write a service page that converts
How do you write a persuasive service page in a crowded, done-to-death niche?
That’s the challenge Joel Klettke was tasked with when Ross Hudgens of Siege...
3 significant, actionable insights learned from 7k+ forms
Paperform, an online form builder software, decided to do a deep dive into the thousands of landing pages that have been created on their...
5 Reasons Your High CTR Ads Result In Low Conversion Rates
Let me tell you a marketer’s nightmare. You’d crafted a landing page, created an ad copy, selected high-volume keywords to bid on, and held...
Integrate all order tracking info and events within the e-commerce site itself (56% don’t)
After completing an online order, many users are interested in following their order as it progresses through the various stages of order processing and...