Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Monthly Archives: July 2019

How to write a Welcome Email and welcome new subscribers to your email list

Welcome! Easy to say—hard to do well. The first email you send to new subscribers, customers, or clients is a high-stakes, high-impact moment for your...

How to engage Instagram followers with copy so they love your brand and buy your products

Note: This article is by Kaleena Stroud, a copywriter for eCommerce businesses.Beware: A LOT of pictures and examples ahead.Kaleena, take over the 🎤 please. I...

12 best marketing podcasts to make you a better marketer

You can learn new stuff by reading (like you’re reading this now) or - when reading is not an option - you can learn...

Not all winning tests are good

It’s easy to win any A/B test, with practically 100% guarantee. Here are a few examples: Number of clicks Make your homepage a huge button with “Click...

Why is my conversion rate dropping? 8 common reasons

Nothing is more worrisome than your website conversion rate dropping. You’ll want to know why, so you can fix it. Breathe. Here’s where to...

Sales copy: 7 never-fail principles

Why is it that some books become bestsellers and others can hardly sell 100 copies? Why do you read some books with passion and...

Reddit Ads vs. Quora Ads – the $2.500 experiment

Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. Reddit and Quora are...

Why you only need to test with 5 users

Summary: Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small...

5 B2B website optimization opportunities you overlooked

You’ve heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. This...

A/B testing with a small sample size

The question “How to test if my website has a small number of users” comes up frequently in A/B testing. There are different opinions...

Ultimate utilities for analysts in 2019

This article will be useful for business analysts, marketing specialists, marketing analysts, data enthusiasts, and business owners. If you’re interested in analytics, you’ll definitely find...

What the evidence shows about the impact of the GDPR after one year

The General Data Protection Regulation (GDPR), the new privacy law for the European Union (EU), went into effect on May 25, 2018. One year...

Don’t think. Bring data.

There is no “I think” when improving the site’s effectiveness. There is only “Based on research insights X, and analytics data Y, we should test...

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

How an online store converts 30.29% of page visitors into email subscribers

LittleSizzle is an online store that provides printable invitations, games and everything else you may need for hosting a Baby Shower event. The LittleSizzle story starts...

Habit formation: How The Wall Street Journal used user-level data to keep subscribers coming back

The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s...

How to deal with returns (a $550 billion crisis brewing in online retail)

There’s a costly crisis brewing in online retail today: product returns. It is the result of a lethal combination of omnichannel shoppers and bad product...

2019 Internet Trends Report – most important internet trends (lots of industry insight)

The yearly “most highly anticipated slide deck of the year” is out again. It’s Mary Meeker’s 2019 Internet Trends Report. Meeker first crafted a report...

7 ecommerce lookalike audiences that are worth testing

Lookalike audiences are simple and powerful. Take an audience group that has performed well for you and then use platforms like Facebook or Google...

How an Instagram CRO experiment lifted sales by double digits for one ecommerce website

eCommerce brands are always looking for the best ways to utilize user generated content (UGC). Today’s case study was run by Inflow, an eCommerce digital...