Monthly Archives: August 2019
How to get objectively best results without helping “your” favorite option win
When working on improving a website you can’t help but fall in love with what you’re going to propose. And if it’s...
What is search intent? A complete guide for beginners
Looking to rank in Google in 2019? You need to create content that aligns with search intent.
It’s difficult...
28 effective customer feedback questions
What’s best for your users and customers is (usually) best for your business. But how do you know what’s best for your users?
You have to...
4 rules for intuitive UX
Below you will find advice on improving the UX of your designs WITHOUT hours of user research sessions, paper prototyping playtime, or any other...
The Wall Street Journal’s A/B testing process
Experimenting is an essential tool for increasing revenue, but how do you know what tests to run?
Prioritizing tests is key for getting higher and...
Timeless marketing advice from a chicken
Who are you selling to?
When selling, you need to know exactly who you are selling to.
Enterprises
Small businesses
Hobbyists
Lawyers
Dentists
Fortune 500 executives
Startups
If you don’t know who you’re...
6 steps to improve the ecommerce payment process
One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment...
Choosing the best timing for your emails
Timing is everything. There is the best time for falling asleep, the best time for hitting the gym, the best time for drinking coffee —...
Date picker design best practices
Date picker is an input field that allows you to select dates through textual input or interaction with a calendar overlay. Despite it being...
Qualitative research: 5 ways to find out what your customers (truly) want
Qualitative research is one of the most underutilised ways for companies to improve their conversion rates.
It’s a powerful research technique to gain huge insights...
The worst sales promotion in history
In 1992, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history.
It’s sometimes good...
4 steps to crank up your Facebook ad creative
Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are...
7 digital marketing strategies that actually work
Chatbots. A/B split tests. Complicated marketing funnels. Forget them all.
If you’re running a small business, none of these things should be your focus.
The digital marketing...
Guest checkout tactics to grow ecommerce sales (with examples and ideas)
Test and implement these guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers complete the purchase.
As...
Best practices for mobile (by Google)
After years of neglecting Google Optimizer, Google has finally refocused on the tool, and now they’re providing additional value with conversion tips and best...
Kill your test ideas as soon as possible
Don’t get attached to your ideas.
When you find out what is not working and you come up with an idea on how to fix,...
UX writing: how to be more human & increase site conversions
Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel.
Leads drop out of the different stages of...
How to uncover your competitors’ content strategy
If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...
5 best-in-class ‘Order Review’ page implementations
When considering Checkout Optimization, the “Order Review” step shouldn’t be overlooked. Checkout usability testing shows that issues encountered here can easily cause users to...
The 55 best free SEO tools [for 2019]
Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.
But for 70 percent of other...
What are the steps to conversion optimization wisdom?
What are the steps to conversion optimization wisdom?
How do you go from looking at a website which works poorly to knowing what to do...