Monthly Archives: September 2019

Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page. It’s often a company’s first impression: a digital introduction...

 Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor...

Every quarter Helloprint focuses on running a minimum of 40 experiments that contribute to at least €2.000.000 in 12-month added business value. With a growing...

Digital marketing has been around for more than 30 years. It’s old enough to have a house, a car, two kids, and a family...

Knowing which Facebook ad type to choose from is more than just a quick decision you can make at the last minute before creating...

Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to...

Everyone seems to agree that in this new, mobile era you should go mobile first. No arguing about that. (See Don’t put lipstick on a...

Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage...

There’s a common misconception among marketers today. And it’s one that’s misleading the industry: Popups are only for capturing email addresses. Yes, popups are great when...

Imagine you’re a shopkeeper. You’re in the store, standing behind the counter, watching as people come in and walk around. Today is like most days....

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...

You need to know when to stop. The most effective website now could mean a destroyed brand in the future. Sure, stuff like this... … could show that...

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This...

 If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...

 If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...

You’ve probably heard that clear always beats clever. And it usually does. But that’s the thing: usually. If you only had a choice between one...

Between the vast variety of analytics platforms and a seemingly endless number of metrics to track, it can be difficult to find the signal...

You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...

Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google. These playbooks are guaranteed...

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...