Monthly Archives: September 2019
[Guide] Writing copy for landing pages
Write copy that delights visitors, persuades prospects, and wins customers.
In the beginning, there’s the landing page.
It’s often a company’s first impression: a digital introduction...
5 psychological biases used in marketing
Cognitive biases are repetitive mistakes your mind makes when judging, evaluating, remembering, or making a decision. These mistakes are not unique to you, nor...
How Helloprint runs their conversion optimization program
Every quarter Helloprint focuses on running a minimum of 40 experiments that contribute to at least €2.000.000 in 12-month added business value. With a growing...
13 marketing mistakes, myths, and misconceptions to avoid
Digital marketing has been around for more than 30 years. It’s old enough to have a house, a car, two kids, and a family...
9 powerful Facebook ad types that you can use today
Knowing which Facebook ad type to choose from is more than just a quick decision you can make at the last minute before creating...
7 best newsletter sign up examples
Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to...
When you say “mobile first”, actually be mobile first
Everyone seems to agree that in this new, mobile era you should go mobile first.
No arguing about that. (See Don’t put lipstick on a...
Build more satisfying products with usability testing
Usability testing is the act of letting users try a product and observing them closely. Teams often record sessions and pore over the footage...
Popup use cases: How to use on-site message for more than collecting emails
There’s a common misconception among marketers today. And it’s one that’s misleading the industry:
Popups are only for capturing email addresses.
Yes, popups are great when...
Is your website’s menu broken? Find out fast using the Navigation Summary report in Google Analytics.
Imagine you’re a shopkeeper. You’re in the store, standing behind the counter, watching as people come in and walk around.
Today is like most days....
How to uncover your competitor’s Facebook Ads strategy
Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...
The most effective website now could mean a destroyed brand in the future
You need to know when to stop.
The most effective website now could mean a destroyed brand in the future.
Sure, stuff like this...
… could show that...
Website credibility: A 39-point checklist
If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...
What should be your mobile conversion rate compared to desktop? Google introduces Relative Conversion Rate metric
Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This...
Facebook Ads case study: ROAS from 0 to 29.5 in 3 months for furniture eCommerce site
If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...
How to jump-start your writing: here’s an instant breakthrough for writer’s block
If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...
Clear beats clever (but not always)
You’ve probably heard that clear always beats clever. And it usually does. But that’s the thing: usually.
If you only had a choice between one...
8 growth metrics every SaaS business should track
Between the vast variety of analytics platforms and a seemingly endless number of metrics to track, it can be difficult to find the signal...
The unrivaled guide to onboarding emails
You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...
Secret Google UX Playbooks – all leaked playbooks in one place
Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google.
These playbooks are guaranteed...
The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond
From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...