Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Monthly Archives: October 2019

The obvious UI is often the best UI

When we talk about common sense with product design, what we now see as strikingly obvious may not have been so apparent to designers...

Evergreen principles of persuasion to increase ecommerce conversion sales

A study was conducted in 1975 where researchers wanted to know how people would value cookies in two identical glass jars, one of which had...

Best apps to automate your business

You don’t have to do every little thing on your own. Digital technology has solved many problems faced by small business owners. Let it...

Do you think you have a mobile conversion issue? – Calculate your own Relative Mobile Conversion Rate

“Mobile traffic converts worse” is a statement which anyone working in digital for a while is used to hearing. Generally speaking, desktop devices were always...

The ultimate SaaS landing page guide: A formula for landing pages that convert

If you’re a B2B SaaS company investing heavily in PPC, content or lead generation, you probably already know that custom-built landing pages are a...

How to use your About page as a secret weapon to boost credibility and drive leads

Most people really don’t want to talk about themselves. Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic....

5 things discovered from analyzing 28,304 experiments

How do CRO professionals run experiments in 2019? Convert.com, an optimization tool, analyzed 28,304 experiments, picked randomly from their customers. This article shares some of...

A great book about conversion optimization (with a greatly misleading title)

Do you want to know how the whole conversion optimization process looks, from first seeing the product to money in the bank, for your...

Power of 10: The weird psychology of rankings

Headline writers have known for years that rankings articles like “Top 10” lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate...

The top 11 most effective B2B marketing strategies for 2020

In some ways, marketing is a simple business. Three in five digital marketers say their biggest challenge is generating traffic and leads. And if...

Learnings from capturing over 50,000 emails in viral competitions

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

[From Google] Conversion Rate Optimization Course: Win on Mobile

It looks like Google stepped up its content and education game recently. Not long ago I was writing about Secret Google UX Playbooks, and now...

How to write effective copy for landing pages

Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page. It’s often a company’s first impression: a digital introduction...

Mobile A/B test results repository

☑️ Are you looking to improve your mobile conversion rates? ☑️ Do you want inspiration on what to test? ☑️ Do you want data to go...

[100 experts surveyed] Here are the best content marketing tools

Jawfish Digital, a content marketing agency, surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each...
poor website traffic

How to know if your website’s traffic quality is poor (and how to fix it!)

Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? The problem...

10 things you should know about your users (if they’re humans)

Know your users is a fundamental product design rule. While it’s impossible to summarize all the information about users in a single article, it is...

SaaS content marketing: 5 proven strategies to earn links

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide...

The 15 best website survey questions to ask customers

Nobody knows more about what your users want than the users themselves. So why not ask them? Regardless of what type of website you’re working...

3 UX implementation details for designing user-friendly ‘compare’ tools

E-Commerce “Compare” tools allow users to select products and view side-by-side sheets of their specifications. Not all sites need a “Compare” tool, but it can...