Monthly Archives: October 2019

When we talk about common sense with product design, what we now see as strikingly obvious may not have been so apparent to designers...

A study was conducted in 1975 where researchers wanted to know how people would value cookies in two identical glass jars, one of which had...

You don’t have to do every little thing on your own. Digital technology has solved many problems faced by small business owners. Let it...

“Mobile traffic converts worse” is a statement which anyone working in digital for a while is used to hearing. Generally speaking, desktop devices were always...

If you’re a B2B SaaS company investing heavily in PPC, content or lead generation, you probably already know that custom-built landing pages are a...

Source: How to use your About page as a secret weapon to boost credibility and drive leads by Todd E Jones. Most people really don’t...

How do CRO professionals run experiments in 2019? Convert.com, an optimization tool, analyzed 28,304 experiments, picked randomly from their customers. This article shares some of...

Do you want to know how the whole conversion optimization process looks, from first seeing the product to money in the bank, for your...

Headline writers have known for years that rankings articles like “Top 10” lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate...

In some ways, marketing is a simple business. Three in five digital marketers say their biggest challenge is generating traffic and leads. And if...

We often hear marketers singing the praises of email – after all, it’s one of the few channels that’s free of advertising spend. But...

It looks like Google stepped up its content and education game recently. Not long ago I was writing about Secret Google UX Playbooks, and now...

Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page. It’s often a company’s first impression: a digital introduction...

☑️ Are you looking to improve your mobile conversion rates? ☑️ Do you want inspiration on what to test? ☑️ Do you want data to go...

Jawfish Digital, a content marketing agency, surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each...

Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? The problem...

Know your users is a fundamental product design rule. While it’s impossible to summarize all the information about users in a single article, it is...

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide...

Nobody knows more about what your users want than the users themselves. So why not ask them? Regardless of what type of website you’re working...

E-Commerce “Compare” tools allow users to select products and view side-by-side sheets of their specifications. Not all sites need a “Compare” tool, but it can...