Monthly Archives: January 2020
Trivial vs. Radical A/B testing
It’s relatively easy to have a high percentage of winning tests in A/B testing.
But it’s better to run...
E-commerce sites need to respond to negative user reviews (87% of sites don’t)
User Reviews aren’t just important — they are critical to users’ purchasing decision, and to users’ ability to even make an informed purchasing decision.
During Baymard’s (web...
How to best mark required fields in forms
A common question when designing forms: should you mark the required fields in a form? If most fields in the form are...
13 simple ways to increase your ecommerce store’s average order value
There are 3 ways to grow an eCommerce business:
Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...
5 email deliverability best practices to boost your inbox reach
Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact...
10 powerful user biases, with real-life examples
Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...
8 lessons learned from 10,000 hours spent obsessing over product
In his book, Outliers, Malcolm Gladwell makes the claim that it takes 10,000 hours to become an expert on something. And although...
10 best practices for a successful ecommerce homepage
Since the homepage is the first thing users see when they visit your site, it makes sense to concentrate on this element and to...
15 different A/B tests that can boost your lead generation conversions
Your site has to remain relevant and keep on generating leads. So, if you need some A/B test ideas, this article could be just...
Apocalyptic marketing predictions
It seems like every few years, marketing landscape faces some kind of an apocalypse:
First, TV is declared dead. Bet on the web instead.
Then retail....
20 questions to ask customers about your product
Creating a great product is a tough job.
Working across multiple teams, constantly meeting with engineers and designers—leaving little time to talk with actual users.
However,...
6 ways to set up funnels in Google Analytics
Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and...
5 marketing trends for 2020 by a grumpy martech CEO
The article by Andrus Purde, co-founder and CEO of Outfunnel, a marketing automation tool.
Why does the grumpiness matter when speaking about marketing trends? Because...
How to use Facebook’s Dynamic Ads for quality blog traffic
You went to a lot of effort to design your blog and write each blog post, but how much time have you put into...
Mobile e-commerce: Deemphasize ‘Install app’ ads or avoid them entirely
“Install App” ads — which ask mobile website users to install the site’s application on their mobile device — are quite common on mobile...
How successful companies got their first users
Interested to see how successful companies got their very first users, from scratch?
Companies like these:
Many billion and million-dollar companies did not start out with...
Designing without insights is…
Designing without insights is…
… guessing
… a recipe for disaster
… shooting in the dark
… only effective by pure chance, which happens rarely
… unfortunately, all too...
Top 5 articles from 2019
Top 5 articles from 2019:
Secret Google UX Playbooks – all leaked playbooks in one placeThe most popular article, by far, is a compilation of...