Monthly Archives: April 2020
First rule of usability? Don’t listen to users.
In the past, one of the great usability barriers was the ubiquity of cool design. As a result, billions of dollars were wasted on...
All you need to know about button design
“You press the button, we do the rest,” — Kodak cameras appealed to potential consumers, through a catchy and direct tagline.
This is what fascinates...
Learnings from spending $6 million on Google Ads last year
This is an article by Nick Lafferty, who spent $6 million on Google Ads, managing his employer’s ad campaigns.
I had an unlimited budget. I...
The 5 worst ecommerce A/B testing mistakes to watch out for
Do you want to use A/B testing to increase the conversion rate on your eCommerce site?
A rigorously-run test can increase conversions, but if the...
$1,000,000 email sequences (and how you can create them too)
Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing.
Truth is, email can be the...
We’re not as rational as we think (Cognitive Bias in UX)
The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...
7 non-obvious pandemic implications for marketing
As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting down, economies are stalling, households are imperiled. There are...
9 tips to write the best Facebook ads ever (with examples)
There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and...
What ecommerce companies should be doing right now to win
A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...