Monthly Archives: June 2020
10 principles for ethical UX designs
With the rise of dark patterns in UX, it’s never been more essential that the products we create are honest and reliable.
“To be persuasive...
78 marketing questions to ask (for user testing, A/B testing)
Spectacular marketers are the ones who are always asking the right marketing questions. They’re the ones who always have a brilliant campaign idea up...
10 strategies to effectively manipulate Google Analytics data
In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. This article will show you the smartest tactics behind...
The author of “Don’t Make Me Think” discusses UX design evolution
Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...
(17) Tips for great copywriting
1) Write with your eraser
You get 100 bucks for every word you rub out from your title:
2) Don't exaggerate
An honest line always feels warmer:
3)...
Cognitive biases e-commerce marketers need to know (12 of them)
Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...
Top 40+ eCommerce Case Studies
Case studies are both great and misleading.
Great because you can learn a lot about what worked for different companies.
Misleading because you’re learning about what...
How to save your optimization program right now
With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and...