Monthly Archives: July 2020
What’s the ideal SaaS free trial length?
Hey.com is probably responsible for the most hyped email launch since Superhuman, but after 2 weeks of trial you receive this message:
14 days for an...
Low-budget viral ads examples
30 years ago, to get millions of views you needed a Super Bowl budget. Today all you need is a phone and an idea.
Grab...
What you must know about the ‘inverted pyramid’ for content writing
The inverted pyramid is a principle borrowed from journalism for effective content writing. It helps readers gain the most important knowledge right under the headline.
It...
What are trigger words? 50 examples to increase conversions
If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...
How to improve WordPress website load time for faster performance
No one has time to wait for your website to load. If your website takes more than a few seconds, the visitor will press...
Research is only as good as the action it enables
There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and...
12 cognitive biases to drive e-commerce sales
Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...
8 Mobile app retention strategies for 2020 [with examples]
Getting people to use your app consistently can be a challenge, but extremely critical. After all, what’s the point in developing a mobile app...
A/B tests you can run on your e-commerce cart
Performing A/B tests on an e-commerce cart should give you valuable insights for improving conversions. What makes people increase the sizes of their purchase?...