Monthly Archives: August 2021
Sephora digital transformation, Multi-channel attribution models (+2 more)
Today’s issue is more technical than usual: best practices for tagging and tag managers (with lots of examples) or multi-channel attribution modeling...
A typical customer journey, How to tell a brand story, How to test emerging acquisition channels (+2 more)
There’s a world of difference between how businesses think a typical customer journey looks like and how it really looks like. A detailed...