When you’re trying to grow your business, you need to seek out new, creative ways to get more sales.

But finding these content outlets is tough. When you’ve tried nearly everything to no avail, you’re left with a few options.

And one of those options is video marketing.

It’s one of the best ways to bring in new traffic from untapped sources.

More and more people are watching video content online. This means that there’s still a huge opportunity to capitalize on this traffic trend.

If you want to keep up and remain competitive, you have to get in on the video marketing game. Even if it takes time and effort. It’s well worth it.

But this doesn’t mean you can just upload any video and expect your sales numbers to rise.

Thankfully, there are a few how-to style video types that you can create to sell more.

Teach people how to use your product. Educate potential customers on how they can’t live without your product.

Remember, when people are landing on your site for the first time, you need to make it crystal clear why your product can help them.

They don’t know anything about your product or how it works. That means they haven’t established a need for your product.

Use how-to videos to explain ways in which your product can show the customer what they will miss out on if they don’t use your tool.

These how-to style clips accomplish two huge things:

  • They provide value to the user by showing them how to complete a task or solve a pain point.
  • They show the user that the easiest way for them to alleviate this pain point is with your product.

Use social proof to increase your trust and credibility among non-brand-aware viewers, too.

Social proof can be the spark that your how-to content needs to drive sales.

Lastly, use a platform like Droplr to create easy screen recordings and Biteable to help you create great video content in no time.

Links: Droplr (a screen recording and screen capture tool with
an instant draw-on-it feature), Biteable (make animation completely online in minutes).

How-to videos can help you sell more. That’s it.

And please don’t leave it for later. I’ve seen far too many times when businesses put it off and chase other, more straightforward things. It’s easier to run a quick A/B test on your headline than to come up with a concept and produce a video.

And while A/B testing is essential, there comes a time when you need to focus on strategic stuff as well.

This time is now.


3 Ways to Use How-To Videos to Sell More