Believe it or not, there are only four ways to increase your revenue:

  • Increase the number of customers.
  • Increase the average transaction size.
  • Increase the frequency of transactions per customer.
  • Raise your prices.

Practically everything I do can be traced to one or more of these points.

Nothing groundbreaking today. Just wanted to share some timeless wisdom.

It’s also a reminder to myself how everything can be distilled to a few important principles.

Source: “The Personal MBA” by Josh Kaufman.