Believe it or not, there are only four ways to increase your revenue:
- Increase the number of customers.
- Increase the average transaction size.
- Increase the frequency of transactions per customer.
- Raise your prices.
Practically everything I do can be traced to one or more of these points.
Nothing groundbreaking today. Just wanted to share some timeless wisdom.
It’s also a reminder to myself how everything can be distilled to a few important principles.
Source: “The Personal MBA” by Josh Kaufman.