Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly engaging, fun, and interactive content that will drive consumers to share it socially.
What types of content should marketers invest in to drive social sharing?
Here are four types of social media content you can implement right now to drive engagement.
Interactive Content
Interactive content generates 4-5x more pageviews than static content, and social media is the perfect platform to showcase and explore interactive content. Here’s a look a few examples that have been proven to resonate particularly well with social audiences.
– Quizzes
– Interactive Infographics
– Survey/Poll
Live Streaming
Social video generates 1200% more shares than text and images combined.
The key is understanding why video resonates. It’s personal, authentic, and organic. Putting a human face behind the brand logo allows people to connect in a way they haven’t previously been able to.
You can achieve fantastic results live streaming interviews with keynote speakers at events, sharing an inside peek into our company, and hosting general Q&A sessions.
Everything depends on your product and industry, of course. It’s different for a marketing agency and a beauty e-commerce store. But both have excellent opportunities to engage!
Live streaming is a fantastic way for you to share with your audience how you’re finding success and where you’ve failed.
Memes
Who can resist a great meme? 🙂
Memes provide a great way to show your brand has a human side and isn’t afraid to have a little fun. A simple way to get started, look at creating a few memes that poke fun at your day to day pain points.
For marketers looking to stay on top of trends, it’s important to keep a pulse on what’s new in pop culture. This meme, while still funny, is less relevant today than it was in 2016 due to movie release dates.
Relevant this month would be Stranger Things, Thor, or Taylor Swift memes that rift on what’s top of mind now.
The challenge for marketers is to strike while the iron’s hot and master the balance between humor and relevance.
Motivational Quotes
I don’t like them, but they work.
Oh, who am I kidding! Even if I say I don’t like them, when there’s no one around, I still read them and they *are* engaging!
Sure they can be overdone. Yes, there are (eh, hum) several memes out there poking fun at motivational quotes.
But the truth is: people want to feel good. They enjoy getting the “feels” once in a while. Here’s where brands can really hit it out of the park.
Conclusion
There’s a common thread woven throughout all of these recommendations—people are looking for visual, lighthearted easy to process content they can easily relate to and share quickly.
Long-form content does have its place. However, to gain the attention and get people into that long-form content, you may want to explore creating some of the recommendations above to grab their attention to ultimately guide them back to your asset where they’ll find more education and value.
Happy posting! 🎉
4 Types of Social Media Content That Drives Engagement
