Get 5 hand-picked articles about conversion optimization and growing your revenue, every Thursday.
Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
Is performance advertising just a scam? Isolate tests or run in parallel? (+3 more)
Lots of exciting stuff today!
An analysis of a single ad that took a campaign from $1.5k to $8k...
Homepage UX pitfalls, How to leverage price anchoring, How to reduce cognitive demand (+1...
Homepages get a lot of attention from everybody in the company so they tend to be pretty well optimized. But there are...
Ideal SaaS website template, Death of behavioral economics, Product analytics (+1 more)
Behavioral economics may be dead, while still being taught, researched, and practiced. The last article explains why.
Plus: a...
Sephora digital transformation, Multi-channel attribution models (+2 more)
Today’s issue is more technical than usual: best practices for tagging and tag managers (with lots of examples) or multi-channel attribution modeling...
A typical customer journey, How to tell a brand story, How to test emerging...
There’s a world of difference between how businesses think a typical customer journey looks like and how it really looks like. A detailed...
Answers to tough conversion optimization questions, Effective ad creatives (+2 more)
Answers to tough questions about conversion optimization, effective ad creatives, or how to use filters effectively. Lots of interesting insights and learnings.
Anatomy of a high-converting landing page, Welcome email flows for non-buyers (+2 more)
How to convert Facebook traffic at 10%? Simplicity and focus.
Research or experimentation? It’s a silly question. There’s no...
Google Page Experience guide, 8 effective ad types (+3 more)
Two comprehensive one-stop-shop resources this week: one on Core Web Vitals, one on Email Deliverability.
8 types of ads...
Product growth strategies, Facebook campaign walkthrough, Top 10 growth mistakes (+1 more)
Lots of good stuff today.
First, a strategic view at growth and 16 different product growth strategies. I bet...
The big book of optimization ideas, Best practices for running Twitter ads, Common mistakes...
→ Need testing ideas for your website? You’ll find 71 specific ones to start the ideas flowing.→ Then you can see what...
A post-COVID ecommerce landscape, 2021 Digital Global Overview Report, How to make your landing...
A few great resources today.
First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...
Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2...
2021 Beauty Industry Trends & Cosmetics Marketing
This exhaustive report covers:
Statistics: Beauty Industry Market...
Most common mobile UX pitfalls, How to write best headlines, A great ad example...
The Current State of Mobile UX (18 Common Pitfalls)
Baymard has done a 2+ year, comprehensive mobile UX...
Mobile vs. Desktop in 2020, eCommerce 2020 Report, Complete list of Google penalties (+2...
The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems
Facebook’s...
Ecommerce lifetime value data, No-code tools database, Logo quiz (+2 more)
Counterintuitive lifetime value (LTV) data
📅 Highest repeat purchase rate is within 30 days of initial purchase
Google Analytics spreadsheet add-on, Marketing dashboard templates, How NYT tests their headlines (+2 more)
Google Analytics Spreadsheet Add-on
If you spend more than 15 minutes per week in Google Analytics and you...
A/B testing examples, Lies about marketing, Check your browser for privacy (+2 more)
7 A/B Testing Examples To Bookmark
Blindly copying what others do is never a good idea. Yet,...
Growth Marketing Handbook, eCommerce Case Studies, Mobile eCommerce (+2 more)
21+ High Quality eCommerce Case Studies
A curation of the best eCommerce case studies you need to read...
Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
There’s a reason that online ticket...
A viral tweet is worth almost nothing, SaaS marketing case studies, How to audit...
A Couple Bucks and a Few Hundred Follows: A Viral Tweet Isn’t Worth Much
Going viral on Twitter feels...