Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get 5 hand-picked articles about conversion optimization and growing your revenue, every Thursday.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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A post-COVID ecommerce landscape, 2021 Digital Global Overview Report, How to make your landing...

A few great resources today. First, a fantastic analysis of how the post-COVID DTC (direct to consumer) landscape is...
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Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2...

2021 Beauty Industry Trends & Cosmetics Marketing  This exhaustive report covers: Statistics: Beauty Industry Market...
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Most common mobile UX pitfalls, How to write best headlines, A great ad example...

The Current State of Mobile UX (18 Common Pitfalls)  Baymard has done a 2+ year, comprehensive mobile UX...
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Mobile vs. Desktop in 2020, eCommerce 2020 Report, Complete list of Google penalties (+2...

The Complete Checklist for Managing Campaigns on Facebook That Will Solve More Than 90% of Your Problems  Facebook’s...
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Ecommerce lifetime value data, No-code tools database, Logo quiz (+2 more)

Counterintuitive lifetime value (LTV) data  📅 Highest repeat purchase rate is within 30 days of initial purchase
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Google Analytics spreadsheet add-on, Marketing dashboard templates, How NYT tests their headlines (+2 more)

Google Analytics Spreadsheet Add-on  If you spend more than 15 minutes per week in Google Analytics and you...
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A/B testing examples, Lies about marketing, Check your browser for privacy (+2 more)

7 A/B Testing Examples To Bookmark   Blindly copying what others do is never a good idea. Yet,...
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Growth Marketing Handbook, eCommerce Case Studies, Mobile eCommerce (+2 more)

21+ High Quality eCommerce Case Studies  A curation of the best eCommerce case studies you need to read...
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Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)

Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees  There’s a reason that online ticket...
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A viral tweet is worth almost nothing, SaaS marketing case studies, How to audit...

A Couple Bucks and a Few Hundred Follows: A Viral Tweet Isn’t Worth Much  Going viral on Twitter feels...
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Rotten state of online advertising, User research tool, Don’t offer a free plan (+2...

Something is Rotten in Online Advertising  Rand Fishkin, ex-CEO of Moz, analyzes what’s wrong with online advertising. Turns out,...
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What happens when your article is mentioned in the Morning Brew newsletter, Digital agency...

What happens when your article is mentioned in the Morning Brew newsletter?  A couple of weeks ago, I wrote...
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How to find market opportunities, $100m ad swindle (+3 more)

10 Questions for Teasing Out Market Opportunities 💡 What established companies are resting on their laurels?What products...
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How to double your homepage conversion, Client-side testing vs. Server-side testing (+3 more)

How to double conversion on your startup’s homepage Here’s how to double conversion on your startup’s homepage.
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Role of pricing on user ratings, a great ad you’ll actually want to watch...

A long-form ad you will actually want to watch It's genius. It's relevant. 
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How people decide what to buy, questions investors ask founders (+3 more)

Think with Google’s 10 most-read articles of 2020  Think with Google, Google’s Marketing Research & Digital Trends publication, published a list their most-read articles of...
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UI/UX tips collection, free alternative to Hotjar, how to spot trends (+2 more)

The UI & UX Tips Collection  Creating beautiful, but also practical UIs takes time, with a lengthy amount of design revisions along the way. But by...
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Which marketing channels are best and when, 120 resources to learn enterprise sales (+3...

I usually write you on Thursdays but tomorrow is Christmas and I’d imagine you have better (or more urgent) things to do on Christmas...
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Landing page checklist, $1-million product launch plan (+3 more)

Landing Page Checklist  A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible. Goes through all the elements and asks yes/no questions so that...
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Key mobile usability issues, post-purchase strategies, case studies without metrics (+2 more)

10 Key Mobile Usability Issues  10 critical usability issues and practical recommendations on how to avoid when working on your mobile design. Visual clutter Unclear...