Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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How to uncover your competitor’s Facebook Ads strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers...
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The most effective website now could mean a destroyed brand in the future

You need to know when to stop. The most effective website now could mean a destroyed brand in the future. Sure, stuff like this... … could show that...
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Website credibility: A 39-point checklist

If you’re Amazon or Apple—congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest of companies...
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What should be your mobile conversion rate compared to desktop? Google introduces Relative Conversion...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This...
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Facebook Ads case study: ROAS from 0 to 29.5 in 3 months for furniture...

 If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your...
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How to jump-start your writing: here’s an instant breakthrough for writer’s block

 If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...
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Clear beats clever (but not always)

You’ve probably heard that clear always beats clever. And it usually does. But that’s the thing: usually. If you only had a choice between one...
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8 growth metrics every SaaS business should track

Between the vast variety of analytics platforms and a seemingly endless number of metrics to track, it can be difficult to find the signal...
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The unrivaled guide to onboarding emails

You’re getting a lot of website visitors, and your visitor to trial conversion rate is north of 10%. Yet, it’s too early to pop...
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Secret Google UX Playbooks – all leaked playbooks in one place

Recently, several ‘UX Playbooks’ were leaked. They sit on ‘services.google.com’ domain and they’re not linked to from anywhere else on Google. These playbooks are guaranteed...
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The next era of web marketing: How marketers can stay ahead of industry-wide change...

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...
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How to get objectively best results without helping “your” favorite option win

When working on improving a website you can’t help but fall in love with what you’re going to propose. And if it’s...
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What is search intent? A complete guide for beginners

Looking to rank in Google in 2019? You need to create content that aligns with search intent. It’s difficult...
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28 effective customer feedback questions

What’s best for your users and customers is (usually) best for your business. But how do you know what’s best for your users? You have to...
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4 rules for intuitive UX

Below you will find advice on improving the UX of your designs WITHOUT hours of user research sessions, paper prototyping playtime, or any other...
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The Wall Street Journal’s A/B testing process

Experimenting is an essential tool for increasing revenue, but how do you know what tests to run? Prioritizing tests is key for getting higher and...
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Timeless marketing advice from a chicken

Who are you selling to? When selling, you need to know exactly who you are selling to. Enterprises Small businesses Hobbyists Lawyers Dentists Fortune 500 executives Startups If you don’t know who you’re...
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6 steps to improve the ecommerce payment process

One of the most important parts of an ecommerce strategy is also the one that often gets overlooked the most: the checkout and payment...
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Choosing the best timing for your emails

Timing is everything. There is the best time for falling asleep, the best time for hitting the gym, the best time for drinking coffee —...
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Date picker design best practices

Date picker is an input field that allows you to select dates through textual input or interaction with a calendar overlay. Despite it being...