Can one single factor make an almost guaranteed big difference in terms of conversions? Yes. And that factor is page speed. Paradoxically, when you improve what’s...

When a sale happens on your website, do you know what drove it? It very rarely is simple and straightforward. Usually, multiple touchpoints need to...

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

Use these steps to improve your product descriptions and push your conversion rate up. Wouldn’t it be fantastic to uncover a simple tactic you can...

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging...

As I mentioned a couple of weeks ago, you do not know your users. Something may be obvious and trivial for you but baffling for your...

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to...

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Should you make your add to cart section sticky? Note: a sticky section is a section which stays in place on a page. For example,...

Use this easy tactic to drive e-commerce visits and generate sales from Instagram. Instagram is a powerful promotional platform for all kinds of e-commerce businesses....

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

According to a recent report by Statista, the retail e-commerce sales worldwide are expected to touch $4.8 trillion by 2021 from $2.3 trillion in...

Every time I start working with a company I always hear the same: “We know our users.” And it makes, doesn’t it? If they didn’t...

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult. Instead, poor planning is to blame:...

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...