Every time I start working with a company I always hear the same: “We know our users.” And it makes, doesn’t it? If they didn’t...

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult. Instead, poor planning is to blame:...

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...

We hear it all the time that you need to get feedback from your customers. Yes. But how? How do you get them? The value your company...

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...

Your FAQ page may be doing more harm than good to your business. Here’s why it’s not essential to your ecommerce success (and what...

Everybody thinks they can write. Because they write every day. How hard can it be? And everybody thinks they know how to optimize websites. They...

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends...

Leadpages, one of the leading landing page builders, hosted the first annual Leadpages Awards. They received more than 500 submissions from all over the world....

Sometimes, instead of improving what you have, you need to create a new product. Or add a new feature that wasn’t there before. At some...

Studies of reasons for checkout abandonment show that return policy and shipping info are a direct cause for massive abandonments. Many users are highly concerned...

I read. A lot. Both for my work and for pleasure. Luckily for me, often this is the same thing. Over the last few years,...

Facebook has 2.27 billion monthly active users, but to gain more visibility on the platform, you must know Facebook’s most important features in order...

I remember the times when there were no heat maps available. And when they were a part of an expensive toolset. And then they became affordable....

The traffic you get to your store is precious. You’ve spent a lot of time and resources growing it. It’s yours, you’ve earned it. When...

Don’t want your pages to look like everybody else’s? Check out these 5 landing page and web design trends for 2019. From dynamic typography to...

You can either have quality and results or a lottery. If you want to eliminate guessing, go for the whole process. This includes an extensive...