Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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Negative customer reviews: an underutilized and powerful tool

It probably seems obvious that great customer reviews can boost sales and reflect positively on your brand, and that bad reviews can hurt them....
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Top 10 application-design mistakes

Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear...
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Duolingo A/B testing process: 1% improvement every week

When users of Duolingo, the wildly popular language-learning app, neglect their Russian grammar or Korean vocabulary lessons for too long, Duo the Owl cries. The...
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The complete collection of landing page examples

A good offer alone is not enough to guarantee success. You also need to communicate that offer to your target audience. Typically in the form...
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47 Facebook ad examples that you can swipe for your business

Launching a Facebook ad campaign is fairly easy. Launching a Facebook ad campaign that ROIs, however, is another story. You can’t just throw an image and...
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Footers: Design patterns and when to use each

Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our...
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Google Analytics reports, metrics, & tips for measuring your blog’s performance

This article is all about how to get the most out of Google Analytics––the reports you can build, the metrics to track, etc.––for measuring...
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User onboarding best practices

User onboarding can be (and often is) the difference between a successful SaaS company and a failing one. Good onboarding doesn’t just introduce your users...
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When not to A/B test?

It feels good to be sure that your current version of the site is effective. You know it because you’ve tested it. And that’s...
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How to analyze open-ended questions in 5 steps [with template]

Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing...
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Tooltip guidelines

Tooltips aren’t new, but they’re still misused. Definition: A tooltip is a brief, informative message that appears when a user interacts with an element on a...
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39 marketing automation tools: The best software for growing your business

To produce a successful business, you’ll need a brilliant marketing system that works to help you grow profitably. However, there’s a lot of information out...
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Improve your email deliverability with Google Postmaster Tools

If you send a large volume of emails to Gmail users (who doesn’t?), you can use Postmaster Tools to see: If users are marking your...
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Trivial vs. Radical A/B testing

It’s relatively easy to have a high percentage of winning tests in A/B testing. But it’s better to run...
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E-commerce sites need to respond to negative user reviews (87% of sites don’t)

User Reviews aren’t just important — they are critical to users’ purchasing decision, and to users’ ability to even make an informed purchasing decision. During Baymard’s (web...
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How to best mark required fields in forms

A common question when designing forms: should you mark the required fields in a form? If most fields in the form are...
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13 simple ways to increase your ecommerce store’s average order value

There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...
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5 email deliverability best practices to boost your inbox reach

Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact...
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10 powerful user biases, with real-life examples

Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...
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8 lessons learned from 10,000 hours spent obsessing over product

In his book, Outliers, Malcolm Gladwell makes the claim that it takes 10,000 hours to become an expert on something. And although...