Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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The worst sales promotion in history

In 1992, Hoover offered two free international flights with any £100 purchase. Today, it’s remembered as the worst sales promotion in history. It’s sometimes good...
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4 steps to crank up your Facebook ad creative

Many marketers agree that compelling creative is more important than bidding, audience diversification, and funnel mapping, so if that’s truly the case, how are...
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7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...
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Guest checkout tactics to grow ecommerce sales (with examples and ideas)

Test and implement these guest checkout tactics to reduce cart abandonment, grow ecommerce sales and conversion rates, and have your customers complete the purchase. As...
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Best practices for mobile (by Google)

After years of neglecting Google Optimizer, Google has finally refocused on the tool, and now they’re providing additional value with conversion tips and best...
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Kill your test ideas as soon as possible

Don’t get attached to your ideas. When you find out what is not working and you come up with an idea on how to fix,...
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UX writing: how to be more human & increase site conversions

Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of...
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How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...
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5 best-in-class ‘Order Review’ page implementations

When considering Checkout Optimization, the “Order Review” step shouldn’t be overlooked. Checkout usability testing shows that issues encountered here can easily cause users to...
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The 55 best free SEO tools [for 2019]

Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other...
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What are the steps to conversion optimization wisdom?

What are the steps to conversion optimization wisdom? How do you go from looking at a website which works poorly to knowing what to do...
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Test results from companies (real data from Google Optimize)

Get inspired by what other companies have tested and the real results they've achieved. It looks like Google decided to finally put more effort into...
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How to write a Welcome Email and welcome new subscribers to your email list

Welcome! Easy to say—hard to do well. The first email you send to new subscribers, customers, or clients is a high-stakes, high-impact moment for your...
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How to engage Instagram followers with copy so they love your brand and buy...

Note: This article is by Kaleena Stroud, a copywriter for eCommerce businesses.Beware: A LOT of pictures and examples ahead.Kaleena, take over the 🎤 please. I...
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12 best marketing podcasts to make you a better marketer

You can learn new stuff by reading (like you’re reading this now) or - when reading is not an option - you can learn...
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Not all winning tests are good

It’s easy to win any A/B test, with practically 100% guarantee. Here are a few examples: Number of clicks Make your homepage a huge button with “Click...
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Why is my conversion rate dropping? 8 common reasons

Nothing is more worrisome than your website conversion rate dropping. You’ll want to know why, so you can fix it. Breathe. Here’s where to...
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Sales copy: 7 never-fail principles

Why is it that some books become bestsellers and others can hardly sell 100 copies? Why do you read some books with passion and...
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Reddit Ads vs. Quora Ads – the $2.500 experiment

Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. Reddit and Quora are...
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Why you only need to test with 5 users

Summary: Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small...