Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Get one hand picked article about conversion optimization and growing your revenue, every day.

Curated and commented by a practitioner working with Fortune 500 companies and helping them grow.
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Customer journey cheatsheet

Customer journey consists of 5 stages: Awareness Consideration Purchase Retention Advocacy And your offer should reflect that. If you blast the same offer to everyone, regardless of where they are...
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Churn rate benchmarks: How high is too high?

The eternal question: how much churn is too much? Each business is different and there’s never a single right answer but it never stops people...
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What Keeps Visitors from Converting on your Site?

Discover how to identify what keeps visitors from converting on your site. Five factors you MUST look into to improve online conversions right now. There’s...
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5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned...
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7 Proven Ways to Boost Your Mobile Conversion Rate (Without Hurting The User Experience)

Mobile is not the future. Mobile is now. Even more so for e-commerce. Mobile users are expected to make up almost 73% of total e-commerce sales...
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Don’t show a bunch of asses to your users

It’s easy to forget about “the other side”. “Your side” can be your website, it can be a new product, a new feature, or a...
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Research: 11 Top Mobile eCommerce CRO Trends from Best-in-Class Sites Study

What are top eCommerce websites such as Adidas, Zappos, Nordstrom, and GoPro doing to increase conversions on their mobile websites? Inflow, an eCommerce marketing agency,...
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How to Use Pain-Point SEO to Increase Sales 300% in 2 months

A couple months ago, I’ve posted an article Pain-Point SEO: How to Produce SEO Content That Drives Conversions. It was about the process for...
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How to Increase Mobile Conversion Rate [Case Study]

Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up! Time4Sleep...
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Use the words your reader uses

Tom was queuing at an ATM when a woman turned around to ask him what this meant: Please enter the amount required in multiples of...
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How to improve your website and your business

In most companies, improvement (and conversion optimization as a part of it) isn’t constrained by a lack of ideas, but rather by not acting...
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A more effective alternative to paid ads

What to do when you don’t have (enough) money for paid ads? While paid ads can be very successful, they are expensive and only getting...
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Two Emotional Triggers That Boost Conversions (Including Formulas)

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed...
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

How is LinkedIn better than Facebook, Google or YouTube? On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an...
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Best Practices for Getting Your Sales Emails Opened (and Read)

Cold emailing is a critical tool for prospecting. But in today’s era of overstuffed inboxes, it’s all too easy for a carefully crafted email...
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In conversion optimization, removing is as important as adding

When you start optimizing a website, it’s relatively easy in terms of what needs fixing. You figure out what’s not working, then form a...
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How to Leverage the Power of Emotion in Facebook Ads

How many Facebook ads do you see in your news feed a day? We’re so used to being targeted by brands everywhere on the web...
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3 essential analytics insights for all types of businesses

Google Analytics has a lot of data. Some of it is very useful and very obvious. But some gems are hidden deeper and provide very helpful insights....
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The Complete Guide to Facebook Video Ads

Standing out in busy social media feeds is getting harder. But here’s the thing with a good Facebook video: it stops your users’ scrolling and...
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Paid Search Pitfalls That Kill Your Conversion Rate

If you run a paid search campaign, every click costs, so it’s better to avoid making costly mistakes. The list below will help you with...