Blindly copying what others do is never a good idea. Yet, what people want is to see what others have done and what were the results.
VWO provides 7 A/B tests, with before/after screenshots and the results. You shouldn’t copy what you see but if some concept catches your eye and it gives you an idea you can adapt and test on your site, then it’s a win.
- Send a welcome email immediately after signup
- Only highlight your best product reviews
- You have to send a newsletter every week
- Your startup needs a great referral program
- Always include a message while prospecting on LinkedIn
- If you can’t get ads to run profitably, your business model is broken
- You need to go viral
- You need PR for your launch
- You should focus on blogging for SEO
- Great products don’t need marketing
Each lie is explained and shown why it’s false. For example, why you shouldn’t send a welcome email immediately after signup?
People will reflexively discard it as spam. Instead, delay your welcome email by 15-45 mins. The delay removes the subscriber’s mental connection between signup → your email, bypassing the reflex to ignore. More opens.
Marketing lessons from 2020 [Positive Hüman]
Marc Thomas asked a whole load of marketers the following question:
What’s the most significant growth/marketing lesson you learned in 2020?
Here are the themes of the answers. All the details in the article.
- Stay flexible
- Talk to your customers
- Importance of brand
- Does story matter?
- Is the funnel dead?
- Trust the process
- SEO experiments
A comprehensive list of UX design methods & deliverables [UX Collective]
The most common tool, methods, processes, and deliverables that designers use throughout the digital product design process.
If you do anything in design, conversion optimization, or just consulting in general, this all-embracing (even the table of contents would be too long to fit here) list is a must. Even if you’re very good at what you’re doing and have processes for everything, this list is guaranteed to give you a few additional ideas on how you can improve your workflow or your deliverables.
Cover Your Tracks [EFF]
See how trackers view your browser.
Test your browser to see how well you are protected from tracking and fingerprinting.
Cover Your Tracks shows you how trackers see your browser. It provides you with an overview of your browser’s most unique and identifying characteristics.
Even with all the ad blocks and all the effort covering your tracks and preserving your privacy, it’s still really hard to do effectively. There are always ways you can be tracked. This tool, brought to you by Electronic Frontier Foundation, shows how.
Until next Thursday!
PS. I believe I have a very strong protection against tracking but even for me, the result was this:
Our tests indicate that you have strong protection against Web tracking, though your software isn’t checking for Do Not Track policies.
Most of the tests went well though:
Is it even possible to get a better result? What’s yours?