Everyone seems to agree that in this new, mobile era you should go  mobile first .

No arguing about that. (See Don’t put lipstick on a pig, go mobile-first)

But then this happens:


Too often people say one thing (because it’s true and it makes sense) but do the opposite (because it’s easier and it’s the way they’ve always been doing it).

I know it’s hard and counterintuitive. But do start with mobile first. Don’t start with this:


Start with this:


With mobile going up to 70-80% on most of the sites, it’s not just smart, it’s more a way to survive than thrive.

Do survive.