Ideal SaaS website template, Death of behavioral economics, Product analytics (+1 more)
Behavioral economics may be dead, while still being taught, researched, and practiced. The last article explains why.
Plus: a...
Google Page Experience guide, 8 effective ad types (+3 more)
Two comprehensive one-stop-shop resources this week: one on Core Web Vitals, one on Email Deliverability.
8 types of ads...
Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2 more)
2021 Beauty Industry Trends & Cosmetics Marketing
This exhaustive report covers:
Statistics: Beauty Industry Market...
Landing page checklist, $1-million product launch plan (+3 more)
Landing Page Checklist
A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible.
Goes through all the elements and asks yes/no questions so that...
Proven cold email templates, one-sentence product descriptions (+3 more)
Proven cold email templates that actually work
60+ proven cold email and sales email templates and scripts.
When you're reaching out, when you're following up, when...
Call-to-action examples you can’t help but click, bad words for describing software products (+3 more)
Bad Words for Describing Software Products
You’ve probably seen them used to describe software products. Maybe you use them to describe your own product. They...
Form design best practices, how fast should your site load (+3 more)
5 interesting conversion optimization and growth related articles for you today.
Form design best practices (Medium)
Data Discrepancies in Google Analytics, effective Facebook video ads, eCommerce email domination, checkout pitfalls and content tactics
5 articles for the price of one...
Data Discrepancies in Google Analytics: What Can Go Wrong, Why, &...
10 strategies to effectively manipulate Google Analytics data
In Google Analytics you can both temporarily as well as permanently manipulate Google Analytics data. This article will show you the smartest tactics behind...
Google Analytics data sampling – what you need to know and how to avoid it
What is data sampling in Google Analytics?
When you open a report in Google Analytics, it takes time (and resources) to calculate the results and...
What’s a good bounce rate? (Here’s the average bounce rate for websites)
It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...
Google Analytics reports, metrics, & tips for measuring your blog’s performance
This article is all about how to get the most out of Google Analytics––the reports you can build, the metrics to track, etc.––for measuring...
6 ways to set up funnels in Google Analytics
Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and...
How to set up Google Analytics. Properly.
If you have Google Analytics set up on your website, you are one of the tens of millions of websites using the most popular...
How to track all link clicks on your website using Google Tag Manager (Tutorial)
This article will show a way for you to track all Link Clicks using Google Tag Manager.
You’ll learn how to setup a single link...
Is your website’s menu broken? Find out fast using the Navigation Summary report in Google Analytics.
Imagine you’re a shopkeeper. You’re in the store, standing behind the counter, watching as people come in and walk around.
Today is like most days....
A/B testing with a small sample size
The question “How to test if my website has a small number of users” comes up frequently in A/B testing. There are different opinions...
Ultimate utilities for analysts in 2019
This article will be useful for business analysts, marketing specialists, marketing analysts, data enthusiasts, and business owners.
If you’re interested in analytics, you’ll definitely find...
Don’t think. Bring data.
There is no “I think” when improving the site’s effectiveness.
There is only “Based on research insights X, and analytics data Y, we should test...
7 competitor monitoring and analysis tools to help improve your digital marketing efforts
Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to...
How to Improve SEO: 8 Tactics That Don’t Require New Content
Are your pages not ranking where you want them to be? Let’s fix that.
SEO is a long‐term game. You need a solid strategy, the...