Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Analytics

How to Improve SEO: 8 Tactics That Don’t Require New Content

Are your pages not ranking where you want them to be? Let’s fix that. SEO is a long‐term game. You need a solid strategy, the...

Real-life SaaS benchmarks

Founders constantly ask how other SaaS companies are doing. And it doesn’t matter that all the businesses are different, hardly any two are comparable, and...

3 essential analytics insights for all types of businesses

Google Analytics has a lot of data. Some of it is very useful and very obvious. But some gems are hidden deeper and provide very helpful insights....

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Scroll maps: 5 ways to optimize UX and increase conversions

Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...

Heat maps 101: a complete guide with examples, tools, and case studies

I remember the times when there were no heat maps available. And when they were a part of an expensive toolset. And then they became affordable....

8 Must-Have Google Analytics Reports for Ecommerce Optimization

The traffic you get to your store is precious. You’ve spent a lot of time and resources growing it. It’s yours, you’ve earned it. When...

A Simple (But Effective) 31‐Point SEO Checklist

Are you looking for a complete SEO checklist to help drive more traffic to your website? The 31 points below are based on the principles...

A/B Test Hypothesis Generation that Goes Beyond the Obvious

As professionals who live and breathe testing, we do get a ton of requests to “increase click throughs, increase revenue and increase engagement” on...

How to use Google Analytics to understand user happiness

Do you do any type of user testing to determine if your target audience enjoys your content? Do they read the long articles till the...

Not-so-obvious ways to find and learn from your customer feedback

What do people really think about your product or service? What’s their honest opinion, perspective, desire for how you might change things up in...

Personalization features now available in Google Optimize

Now, in addition to running short-term website experiments with Optimize, you can create custom website experiences that deliver the right message to your customers—every time...

10 Tools to Monitor Your Competitors’ Growth and Hack Their Strategies

Your business doesn’t operate in a bubble. There are many outside factors that can determine whether or not your business will turn a profit...

Great Google Analytics Alerts: Less Time Panicking, More Time Solving Issues

Google Analytics is a fantastic tool. It’s also very complicated and has tons of features, reports, and data. Some extremely useful, some garbage. Wouldn’t it...

How long does SEO take to start working? Find out here

When someone says, “How long before the SEO works?” what they usually mean is, “When will we get to number one on Google for...

How Hotjar measures and improves users’ experience year-round

When Hotjar launched, success was anything but guaranteed. They were completely unknown, didn’t have a cent of outside funding, and were facing some well-known...

Your Bounce Rate is a Lie. Here’s How to Force it to Tell the Truth.

Have you ever had a shockingly high bounce rate? I mean high — like, 90% or more? Most people assume that if a bounce rate is...

5 Ways Heat Maps Could Make or Break Conversions

I love heat maps. For those who don’t know, they look like this: Heat maps deserve more credit than we could ever give them. They allow...

SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages (New Research, 2018)

SEO is one of the best opportunities to get repeatable and scale-able growth. But how much will SEO cost your startup? Or, maybe you are on...