Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Analytics

5 Ways Heat Maps Could Make or Break Conversions

I love heat maps. For those who don’t know, they look like this: Heat maps deserve more credit than we could ever give them. They allow...

SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages (New Research, 2018)

SEO is one of the best opportunities to get repeatable and scale-able growth. But how much will SEO cost your startup? Or, maybe you are on...

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

No company exists in isolation, we all have rivals - if you don’t, you may have a larger problem with your business model. The best...

Two Fascinating Things Salesforce Discovered When It Studied Color

The team dedicated to the Analytics product at Salesforce has conducted research to determine if color influences how quickly and accurately users make decisions. They...

The Beginner’s Guide to Google Optimize

You haven’t started testing your site yet. But you want to. What do you do? You can try starting with a free but good enough...

The 7 Most Important SEO Ranking Factors in 2018

SEO changes all the time. Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the...

How to Build A Google Data Studio Dashboard – Step-by-Step Tutorial

I love data. And stats. Data is beautiful. You take a look at the numbers, or a chart, and it tells you a story. It’s...

Do Review Stars on Google Help Click-Through Rate?

Sometimes when you search for something on Google sometimes you see review stars next to a search result. Like this: Does it work to attract...

54 CRO Research Tools With Insight To Win More Conversions

What’s the most important element in successful conversion optimization? Research. Yes, it’s not sexy. It’s not apparent, not even visible in the end product. But without it...

Does the Perfect Email Template Exist? We Used Data to Find Out.

Does the perfect email template exist? Best practices are good. But hard data is better. MailChimp has millions of customers sending billions of emails, and they...

Email marketing engagement and response statistics 2018

People often ask me: “what’s a good open rate for emails?” “what’s a decent click-through rate?” "how do our campaigns compare?” “are we doing a good job?” They're looking...
mobile conversions

The State of Mobile Conversions Report Is Here! How Do You Compare?

For the first time, mobile represents a more significant portion of digital advertising than desktop. With more global search users depending on mobile, optimizing content...

Ecommerce Analytics Tracking: 69-Point Guide To Drive Performance

You can't improve what you don't measure. If you run an online shop, e-commerce analytics in Google Analytics is something that you definitely use. But...

6 Tips For Sending Your Email Newsletter At The Right Time

Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? This newsletter goes out...

Returns in e-commerce. Nuisance? Opportunity?

Today's article is about returns management apps for Shopify, but it has some fascinating data about returns in e-commerce. I include all the stats below. The...

The One Growth Metric that Moves Acquisition, Monetization, and Virality

It's critical, but it's not sexy. It's something everyone knows about, but few make it their focus or priority. It's retention. While everyone knows what it is,...

The 5 Key Measurements of Product Success

One of the most important questions entrepreneurs should ask themselves is whether customers love their product. Yet as founders begin to scale their businesses,...

Facebook’s latest News Feed experiment should concern brands

Facebook has confirmed that it's testing a second News Feed that could make it much more difficult for brands to reach users unless they're...

The Reason Why All Those Marketing Tactics Keep Failing

Tactics don’t necessarily fail because they’re bad. They fail because of the context around them. It all works. SEO works. Facebook ads work. Conversion optimization works. But...