Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Analytics

Google Analytics data sampling – what you need to know and how to avoid it

What is data sampling in Google Analytics? When you open a report in Google Analytics, it takes time (and resources) to calculate the results and...

What’s a good bounce rate? (Here’s the average bounce rate for websites)

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce...

Google Analytics reports, metrics, & tips for measuring your blog’s performance

This article is all about how to get the most out of Google Analytics––the reports you can build, the metrics to track, etc.––for measuring...

6 ways to set up funnels in Google Analytics

Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and...

How to set up Google Analytics. Properly.

If you have Google Analytics set up on your website, you are one of the tens of millions of websites using the most popular...

How to track all link clicks on your website using Google Tag Manager (Tutorial)

This article will show a way for you to track all Link Clicks using Google Tag Manager. You’ll learn how to setup a single link...

Is your website’s menu broken? Find out fast using the Navigation Summary report in Google Analytics.

Imagine you’re a shopkeeper. You’re in the store, standing behind the counter, watching as people come in and walk around. Today is like most days....

A/B testing with a small sample size

The question “How to test if my website has a small number of users” comes up frequently in A/B testing. There are different opinions...

Ultimate utilities for analysts in 2019

This article will be useful for business analysts, marketing specialists, marketing analysts, data enthusiasts, and business owners. If you’re interested in analytics, you’ll definitely find...

Don’t think. Bring data.

There is no “I think” when improving the site’s effectiveness. There is only “Based on research insights X, and analytics data Y, we should test...

7 competitor monitoring and analysis tools to help improve your digital marketing efforts

Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to...

How to Improve SEO: 8 Tactics That Don’t Require New Content

Are your pages not ranking where you want them to be? Let’s fix that. SEO is a long‐term game. You need a solid strategy, the...

Real-life SaaS benchmarks

Founders constantly ask how other SaaS companies are doing. And it doesn’t matter that all the businesses are different, hardly any two are comparable, and...

3 essential analytics insights for all types of businesses

Google Analytics has a lot of data. Some of it is very useful and very obvious. But some gems are hidden deeper and provide very helpful insights....

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

It’s 2019, shouldn’t multi-touch attribution be easy by now? You would think so, but you’d be wrong. If you’re struggling to incorporate multi-touch attribution into your...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Scroll maps: 5 ways to optimize UX and increase conversions

Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...

Heat maps 101: a complete guide with examples, tools, and case studies

I remember the times when there were no heat maps available. And when they were a part of an expensive toolset. And then they became affordable....

8 Must-Have Google Analytics Reports for Ecommerce Optimization

The traffic you get to your store is precious. You’ve spent a lot of time and resources growing it. It’s yours, you’ve earned it. When...

A Simple (But Effective) 31‐Point SEO Checklist

Are you looking for a complete SEO checklist to help drive more traffic to your website? The 31 points below are based on the principles...