Is performance advertising just a scam? Isolate tests or run in parallel? (+3 more)
Lots of exciting stuff today!
An analysis of a single ad that took a campaign from $1.5k to $8k...
Homepage UX pitfalls, How to leverage price anchoring, How to reduce cognitive demand (+1 more)
Homepages get a lot of attention from everybody in the company so they tend to be pretty well optimized. But there are...
Ideal SaaS website template, Death of behavioral economics, Product analytics (+1 more)
Behavioral economics may be dead, while still being taught, researched, and practiced. The last article explains why.
Plus: a...
Sephora digital transformation, Multi-channel attribution models (+2 more)
Today’s issue is more technical than usual: best practices for tagging and tag managers (with lots of examples) or multi-channel attribution modeling...
A typical customer journey, How to tell a brand story, How to test emerging acquisition channels (+2 more)
There’s a world of difference between how businesses think a typical customer journey looks like and how it really looks like. A detailed...
Answers to tough conversion optimization questions, Effective ad creatives (+2 more)
Answers to tough questions about conversion optimization, effective ad creatives, or how to use filters effectively. Lots of interesting insights and learnings.
Anatomy of a high-converting landing page, Welcome email flows for non-buyers (+2 more)
How to convert Facebook traffic at 10%? Simplicity and focus.
Research or experimentation? It’s a silly question. There’s no...
Product growth strategies, Facebook campaign walkthrough, Top 10 growth mistakes (+1 more)
Lots of good stuff today.
First, a strategic view at growth and 16 different product growth strategies. I bet...
Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2 more)
2021 Beauty Industry Trends & Cosmetics Marketing
This exhaustive report covers:
Statistics: Beauty Industry Market...
Growth Marketing Handbook, eCommerce Case Studies, Mobile eCommerce (+2 more)
21+ High Quality eCommerce Case Studies
A curation of the best eCommerce case studies you need to read...
Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
There’s a reason that online ticket...
A viral tweet is worth almost nothing, SaaS marketing case studies, How to audit Core Web Vitals (+2 more)
A Couple Bucks and a Few Hundred Follows: A Viral Tweet Isn’t Worth Much
Going viral on Twitter feels...
How to find market opportunities, $100m ad swindle (+3 more)
10 Questions for Teasing Out Market Opportunities 💡
What established companies are resting on their laurels?What products...
How people decide what to buy, questions investors ask founders (+3 more)
Think with Google’s 10 most-read articles of 2020
Think with Google, Google’s Marketing Research & Digital Trends publication, published a list their most-read articles of...
UI/UX tips collection, free alternative to Hotjar, how to spot trends (+2 more)
The UI & UX Tips Collection
Creating beautiful, but also practical UIs takes time, with a lengthy amount of design revisions along the way.
But by...
Which marketing channels are best and when, 120 resources to learn enterprise sales (+3 more)
I usually write you on Thursdays but tomorrow is Christmas and I’d imagine you have better (or more urgent) things to do on Christmas...
Landing page checklist, $1-million product launch plan (+3 more)
Landing Page Checklist
A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible.
Goes through all the elements and asks yes/no questions so that...
Key mobile usability issues, post-purchase strategies, case studies without metrics (+2 more)
10 Key Mobile Usability Issues
10 critical usability issues and practical recommendations on how to avoid when working on your mobile design.
Visual clutter
Unclear...
Rewriting landing pages for clarity, Facebook Advertising decoded (+3 more)
Rewriting landing pages with a pro copywriter
Harry's Marketing Examples on Twitter teamed up with a pro copywriter and asked people to submit their landing...
10 things learned after spending over $1B on online media, Frank Body case study (+3 more)
Today’s articles are particularly useful and interesting. All 5 of them. It’ll be worth your time to read all of them, even if you’re...
Data Discrepancies in Google Analytics, effective Facebook video ads, eCommerce email domination, checkout pitfalls and content tactics
5 articles for the price of one...
Data Discrepancies in Google Analytics: What Can Go Wrong, Why, &...