Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Case Study

How to Increase Mobile Conversion Rate [Case Study]

Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up! Time4Sleep...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

Square Image vs. Landscape: What Works Best on Facebook? (a $1,200 Experiment)

The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging...

How to uncover & market to the companies browsing your site

Have you ever looked at your website analytics in real-time and watched as people entered the site? To your excitement, some of them filled...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Sticky Add to Cart Button Example: Actual A/B Test Results

Should you make your add to cart section sticky? Note: a sticky section is a section which stays in place on a page. For example,...

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

Ecommerce Checkout that Improves Customer Acquisition: 6 Strategies No One Should Ignore

According to a recent report by Statista, the retail e-commerce sales worldwide are expected to touch $4.8 trillion by 2021 from $2.3 trillion in...

[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

Forget the Images: Long Facebook Ad Copy Works

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

How to Raise Prices for Existing Customers

Your current customers will never be excited about paying more. But that’s not why raising prices is so difficult. Instead, poor planning is to blame:...

3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...

Convert your mobile browsers into buyers with these recommendations

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends...

[Winners Revealed] Top 5 Best Landing Pages of the 2018 Leadpages Awards

Leadpages, one of the leading landing page builders, hosted the first annual Leadpages Awards. They received more than 500 submissions from all over the world....

Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)

Studies of reasons for checkout abandonment show that return policy and shipping info are a direct cause for massive abandonments. Many users are highly concerned...

Heat maps 101: a complete guide with examples, tools, and case studies

I remember the times when there were no heat maps available. And when they were a part of an expensive toolset. And then they became affordable....

9 Strategies MeUndies Used to Grow 1,583% in 3 Years (Case Study)

What started eight years ago with a frustrating running around a department store looking to buy affordable and comfortable underwear, resulted in a new...

An award-winning case study: Bellamy’s Firsts

Theory is good but seeing how it’s implemented in practice is even better. Today’s article is about an award-winning campaign for Bellamy’s First. You’ll find...

Common webpage design mistakes

There is no silver bullet for the most effective webpage design. But there certainly are things you can avoid, and things you can do to...

Homepage Carousel vs None

Here are 3 conversion optimization examples of how to kill the “slider”. Carousel/slider is luckily on the decline, being used less and less. In 2018 Conversion...

6 examples of the best b2b landing pages (and the secrets to steal from them)

B2B products and services can be difficult to fully capture on a landing page. But building a successful B2B page boils down to a few...