Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Content Marketing

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

Habit formation: How The Wall Street Journal used user-level data to keep subscribers coming back

The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s...

How an Instagram CRO experiment lifted sales by double digits for one ecommerce website

eCommerce brands are always looking for the best ways to utilize user generated content (UGC). Today’s case study was run by Inflow, an eCommerce digital...

How do spam filters work? 100+ spam trigger words to avoid

2.9 billion - the number of projected worldwide email users by the end of 2019. One-third of the entire population of the world is hearing...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

How to rank higher on Google (6 easy steps)

Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. Sometimes it...

The rise of visual search

Did you know that Google Image Search was prompted by Jennifer Lopez’s dress that everyone suddenly wanted to see? It’s hard to imagine the internet...

7 competitor monitoring and analysis tools to help improve your digital marketing efforts

Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to...

Customer Interviews: The #1 thing most B2B marketers just don’t do

It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”. But it is something that if done, and done right, has...

How to Use Pain-Point SEO to Increase Sales 300% in 2 months

A couple months ago, I’ve posted an article Pain-Point SEO: How to Produce SEO Content That Drives Conversions. It was about the process for...

A more effective alternative to paid ads

What to do when you don’t have (enough) money for paid ads? While paid ads can be very successful, they are expensive and only getting...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

Important Facebook Features Every Marketer Needs To Take Advantage Of

Facebook has 2.27 billion monthly active users, but to gain more visibility on the platform, you must know Facebook’s most important features in order...

Beginner’s Guide To Account-Based Content Marketing

First, what is account-based marketing? Traditional marketing targets a wide audience. That audience may be very specific; it may be very defined; but your strategy...

A Simple (But Effective) 31‐Point SEO Checklist

Are you looking for a complete SEO checklist to help drive more traffic to your website? The 31 points below are based on the principles...

6 marketing trends set to take off in 2019

The traditional marketing funnel has changed. No longer are businesses focused solely on moving a customer through the funnel. Now, they are creating experiences that...

10 Budget-Friendly Ways to Boost Your Website Traffic

Learning how to drive traffic to landing page or website on the cheap is a must-solve issue. If you can’t get your product or...

Instagram Marketing Tips: How To Market Your Brand Using Instagram (2018)

Now that people have the chance to buy anything they want with just a few clicks, they feel another problem: isolation. It’s great to make...

How To Write Better Headlines (Even If You’re A Complete Beginner)

Writing high-quality articles takes a ton of time, but sadly many high-quality articles won’t even get read. 8 out of 10 people will read headlines...