Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Content Marketing

How to write truly great headlines (plus 21 creative headline examples)

Scan. Dismiss. Scan. Dismiss. Scan … click! This is what your audience is doing today. This is what we’re all doing today. In our inbox,...

[100 experts surveyed] Here are the best content marketing tools

Jawfish Digital, a content marketing agency, surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each...

SaaS content marketing: 5 proven strategies to earn links

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide...

7 best newsletter sign up examples

Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to...

How to jump-start your writing: here’s an instant breakthrough for writer’s block

 If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...

The next era of web marketing: How marketers can stay ahead of industry-wide change in 2019 and beyond

From 2009 up to 2016, attracting traffic to the website was quite simple. You found high volume keywords for SEO, wrote content around it,...

What is search intent? A complete guide for beginners

Looking to rank in Google in 2019? You need to create content that aligns with search intent. It’s difficult...

7 digital marketing strategies that actually work

Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing...

How to uncover your competitors’ content strategy

If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate...

The 55 best free SEO tools [for 2019]

Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support. But for 70 percent of other...

How to engage Instagram followers with copy so they love your brand and buy your products

Note: This article is by Kaleena Stroud, a copywriter for eCommerce businesses.Beware: A LOT of pictures and examples ahead.Kaleena, take over the 🎤 please. I...

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

Habit formation: How The Wall Street Journal used user-level data to keep subscribers coming back

The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s...

How an Instagram CRO experiment lifted sales by double digits for one ecommerce website

eCommerce brands are always looking for the best ways to utilize user generated content (UGC). Today’s case study was run by Inflow, an eCommerce digital...

How do spam filters work? 100+ spam trigger words to avoid

2.9 billion - the number of projected worldwide email users by the end of 2019. One-third of the entire population of the world is hearing...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

How to rank higher on Google (6 easy steps)

Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. Sometimes it...

The rise of visual search

Did you know that Google Image Search was prompted by Jennifer Lopez’s dress that everyone suddenly wanted to see? It’s hard to imagine the internet...

7 competitor monitoring and analysis tools to help improve your digital marketing efforts

Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to...

Customer Interviews: The #1 thing most B2B marketers just don’t do

It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”. But it is something that if done, and done right, has...

How to Use Pain-Point SEO to Increase Sales 300% in 2 months

A couple months ago, I’ve posted an article Pain-Point SEO: How to Produce SEO Content That Drives Conversions. It was about the process for...