Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Conversion Optimization

Analyzed: 1+ billion popups. Here are the findings (2020)

If you’re an online retailer, you’re likely using popups to grow your email list and recommend popular products. But what you might not know is...

The 5 worst ecommerce A/B testing mistakes to watch out for

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? A rigorously-run test can increase conversions, but if the...

We’re not as rational as we think (Cognitive Bias in UX)

The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...

What ecommerce companies should be doing right now to win

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...

E-commerce search: The 8 most common query types

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...

Hook potential buyers with these 7 above the fold examples

E-commerce shoppers scroll more frequently than ever. Scrolling is second nature to today’s users, especially with the widespread use of mobile devices. That said, nailing...

Negative customer reviews: an underutilized and powerful tool

It probably seems obvious that great customer reviews can boost sales and reflect positively on your brand, and that bad reviews can hurt them....

Top 10 application-design mistakes

Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear...

Duolingo A/B testing process: 1% improvement every week

When users of Duolingo, the wildly popular language-learning app, neglect their Russian grammar or Korean vocabulary lessons for too long, Duo the Owl cries. The...

Footers: Design patterns and when to use each

Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our...

User onboarding best practices

User onboarding can be (and often is) the difference between a successful SaaS company and a failing one. Good onboarding doesn’t just introduce your users...

When not to A/B test?

It feels good to be sure that your current version of the site is effective. You know it because you’ve tested it. And that’s...

How to analyze open-ended questions in 5 steps [with template]

Open-ended questions are great for getting authentic feedback because they give people a chance to describe what they’re experiencing in their own voice. Analyzing...

Tooltip guidelines

Tooltips aren’t new, but they’re still misused. Definition: A tooltip is a brief, informative message that appears when a user interacts with an element on a...

Trivial vs. Radical A/B testing

It’s relatively easy to have a high percentage of winning tests in A/B testing. But it’s better to run...

How to best mark required fields in forms

A common question when designing forms: should you mark the required fields in a form? If most fields in the form are...

13 simple ways to increase your ecommerce store’s average order value

There are 3 ways to grow an eCommerce business: Drive more targeted traffic (customer acquisition)Increase the frequency of purchase...

5 email deliverability best practices to boost your inbox reach

Most marketers focus on their email content before anything else, but deliverability is an equally important metric that has a massive impact...

10 powerful user biases, with real-life examples

Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...

10 best practices for a successful ecommerce homepage

Since the homepage is the first thing users see when they visit your site, it makes sense to concentrate on this element and to...

15 different A/B tests that can boost your lead generation conversions

Your site has to remain relevant and keep on generating leads. So, if you need some A/B test ideas, this article could be just...