Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Conversion Optimization

One conversion factor to rule them all

Can one single factor make an almost guaranteed big difference in terms of conversions? Yes. And that factor is page speed. Paradoxically, when you improve what’s...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

How to Write Powerful Product Descriptions that Sell

Use these steps to improve your product descriptions and push your conversion rate up. Wouldn’t it be fantastic to uncover a simple tactic you can...

Slow Loads Sabotage Your Conversions: 2019 Page Speed Report

Did you know that 86% of women between 18 and 24 admit they’re less likely to buy something when a webpage is slow to...

Sticky Add to Cart Button Example: Actual A/B Test Results

Should you make your add to cart section sticky? Note: a sticky section is a section which stays in place on a page. For example,...

Pain-Point SEO: How to Produce SEO Content That Drives Conversions

If you were to look inside your Google Analytics right now, chances are that a majority of the traffic on your blog comes from...

Why Users Uninstall Apps: 28% of People Feel Spammed [Survey]

In a recent survey of over 2,000 mobile app users, CleverTap (a mobile marketing platform) asked users their main reason for uninstalling mobile apps...

Ecommerce Checkout that Improves Customer Acquisition: 6 Strategies No One Should Ignore

According to a recent report by Statista, the retail e-commerce sales worldwide are expected to touch $4.8 trillion by 2021 from $2.3 trillion in...

[Campaign case study] How Aussie Broadband doubled their revenue from $25m to $50m ARR in 12 months

This is a case study of how Aussie Broadband (a small Australian telco provider), working with an outside marketing agency (Web Profits), doubled their...

3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign

Cart abandonment rates hold steady at around 75%. One of the biggest challenges in ecommerce is persuading your customers to come back and buy the...

The Average Website Conversion Rate by Industry

Conversion rate information is one of the most protected data on the web. You should expect such secrecy. Website owners do not jump on...

Scroll maps: 5 ways to optimize UX and increase conversions

Heat maps are a powerful visual tool for tracking user behavior on your website or app and understanding how visitors interact with pages and...

Why FAQ Pages Are Almost Always a Bad Idea (And What to Do About It)

Your FAQ page may be doing more harm than good to your business. Here’s why it’s not essential to your ecommerce success (and what...
Trust the Process

Do you want it your way or the right way?

Everybody thinks they can write. Because they write every day. How hard can it be? And everybody thinks they know how to optimize websites. They...

Convert your mobile browsers into buyers with these recommendations

Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends...

Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)

Studies of reasons for checkout abandonment show that return policy and shipping info are a direct cause for massive abandonments. Many users are highly concerned...

Neuromarketing Books: The Ultimate Reading List

I read. A lot. Both for my work and for pleasure. Luckily for me, often this is the same thing. Over the last few years,...

Heat maps 101: a complete guide with examples, tools, and case studies

I remember the times when there were no heat maps available. And when they were a part of an expensive toolset. And then they became affordable....

8 Must-Have Google Analytics Reports for Ecommerce Optimization

The traffic you get to your store is precious. You’ve spent a lot of time and resources growing it. It’s yours, you’ve earned it. When...

Landing Page and Web Design Trends You Should Know for 2019

Don’t want your pages to look like everybody else’s? Check out these 5 landing page and web design trends for 2019. From dynamic typography to...

How long does a good UX process take?

You can either have quality and results or a lottery. If you want to eliminate guessing, go for the whole process. This includes an extensive...