Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Conversion Optimization

10 powerful user biases, with real-life examples

Have you ever noticed how sometimes you make decisions in a blink of an eye? Or maybe sometimes you follow the crowd...

10 best practices for a successful ecommerce homepage

Since the homepage is the first thing users see when they visit your site, it makes sense to concentrate on this element and to...

15 different A/B tests that can boost your lead generation conversions

Your site has to remain relevant and keep on generating leads. So, if you need some A/B test ideas, this article could be just...

6 ways to set up funnels in Google Analytics

Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and...

Mobile e-commerce: Deemphasize ‘Install app’ ads or avoid them entirely

“Install App” ads — which ask mobile website users to install the site’s application on their mobile device — are quite common on mobile...

Top 5 articles from 2019

Top 5 articles from 2019: Secret Google UX Playbooks – all leaked playbooks in one placeThe most popular article, by far, is a compilation of...

Power up your website: 15 must-haves for social proof

Every online business strives to win over the hearts of customers. One of the most important techniques to achieve that is social proof. Let’s remind...

UX guidelines for ecommerce product pages

Summary: Customers shopping online rely on product pages to decide what to buy. Help them by answering questions, enabling comparison, providing reviews, and facilitating the...

Mobile menu placement

You have just downloaded and installed an app. You start using it. You’ve used it for a while and need to go to a different part...

Case Study: Getting clients by comparing yourself to your competitors

 Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...

17 examples of Instagram and Facebook stories that convert

Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity...

How this e-commerce company grew 2x by making NPS their most important metric

The day may come when you feel you’ve hit a wall with your business. Your products are great, and you have an amazing team...

27 jaw-dropping landing pages in the Ecommerce Landing Page Lookbook

Looking for an inspiration for your next landing page? Not sure what’s just beautiful and what is actually beautiful and profitable? Unbounce (a landing page building tool)...

Less is more: Fewer options increase ecommerce sales

You arrive home after a long workday, curl up onto your couch, and turn on Netflix to find a movie or show to lose...

Use these 5 proven split test winners to boost conversions on your blog (Case Study)

This article is by Sleeknote, a user engagement software company. Check out the full article (link at the bottom) to get the full descriptions...

5 best tips on how using white space in design to improve better UX

 White space (or “negative space”) is an empty space between and around elements of a page. Although many may consider it a waste of...

The obvious UI is often the best UI

When we talk about common sense with product design, what we now see as strikingly obvious may not have been so apparent to designers...

Evergreen principles of persuasion to increase ecommerce conversion sales

A study was conducted in 1975 where researchers wanted to know how people would value cookies in two identical glass jars, one of which had...

Do you think you have a mobile conversion issue? – Calculate your own Relative Mobile Conversion Rate

“Mobile traffic converts worse” is a statement which anyone working in digital for a while is used to hearing. Generally speaking, desktop devices were always...

The ultimate SaaS landing page guide: A formula for landing pages that convert

If you’re a B2B SaaS company investing heavily in PPC, content or lead generation, you probably already know that custom-built landing pages are a...

How to use your About page as a secret weapon to boost credibility and drive leads

Most people really don’t want to talk about themselves. Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic....