Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Conversion Optimization

How people decide what to buy, questions investors ask founders (+3 more)

Think with Google’s 10 most-read articles of 2020  Think with Google, Google’s Marketing Research & Digital Trends publication, published a list their most-read articles of...

UI/UX tips collection, free alternative to Hotjar, how to spot trends (+2 more)

The UI & UX Tips Collection  Creating beautiful, but also practical UIs takes time, with a lengthy amount of design revisions along the way. But by...

Landing page checklist, $1-million product launch plan (+3 more)

Landing Page Checklist  A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible. Goes through all the elements and asks yes/no questions so that...

Key mobile usability issues, post-purchase strategies, case studies without metrics (+2 more)

10 Key Mobile Usability Issues  10 critical usability issues and practical recommendations on how to avoid when working on your mobile design. Visual clutter Unclear...

Top user frustrations on the web, growth marketing tactics, post-purchase emails (+2 more)

Top 10 User Frustrations on Web  The article contains a list of the ten most critical frustrations in 2020, with examples, and shares practical tips...

Google ranks “passages”, solving product debt (+3 more)

Google Will Soon Rank “Passages.” Does It Matter?  On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm and...

Rewriting landing pages for clarity, Facebook Advertising decoded (+3 more)

Rewriting landing pages with a pro copywriter  Harry's Marketing Examples on Twitter teamed up with a pro copywriter and asked people to submit their landing...

Call-to-action examples you can’t help but click, bad words for describing software products (+3 more)

Bad Words for Describing Software Products You’ve probably seen them used to describe software products. Maybe you use them to describe your own product. They...

Form design best practices, how fast should your site load (+3 more)

5 interesting conversion optimization and growth related articles for you today. Form design best practices (Medium)

Data Discrepancies in Google Analytics, effective Facebook video ads, eCommerce email domination, checkout pitfalls and content tactics

5 articles for the price of one... Data Discrepancies in Google Analytics: What Can Go Wrong, Why, &...

What’s the ideal SaaS free trial length?

Hey.com is probably responsible for the most hyped email launch since Superhuman, but after 2 weeks of trial you receive this message: 14 days for an...

What are trigger words? 50 examples to increase conversions

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...

8 Mobile app retention strategies for 2020 [with examples]

Getting people to use your app consistently can be a challenge, but extremely critical. After all, what’s the point in developing a mobile app...

A/B tests you can run on your e-commerce cart

Performing A/B tests on an e-commerce cart should give you valuable insights for improving conversions. What makes people increase the sizes of their purchase?...

The author of “Don’t Make Me Think” discusses UX design evolution

Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...

Cognitive biases e-commerce marketers need to know (12 of them)

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...

How to save your optimization program right now

With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and...

Analyzed: 1+ billion popups. Here are the findings (2020)

If you’re an online retailer, you’re likely using popups to grow your email list and recommend popular products. But what you might not know is...

The 5 worst ecommerce A/B testing mistakes to watch out for

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? A rigorously-run test can increase conversions, but if the...

We’re not as rational as we think (Cognitive Bias in UX)

The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...

What ecommerce companies should be doing right now to win

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...