Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Conversion Optimization

Call-to-action examples you can’t help but click, bad words for describing software products (+3 more)

Bad Words for Describing Software Products You’ve probably seen them used to describe software products. Maybe you use them to describe your own product. They...

Form design best practices, how fast should your site load (+3 more)

5 interesting conversion optimization and growth related articles for you today. Form design best practices (Medium)

Data Discrepancies in Google Analytics, effective Facebook video ads, eCommerce email domination, checkout pitfalls and content tactics

5 articles for the price of one... Data Discrepancies in Google Analytics: What Can Go Wrong, Why, &...

What’s the ideal SaaS free trial length?

Hey.com is probably responsible for the most hyped email launch since Superhuman, but after 2 weeks of trial you receive this message: 14 days for an...

What are trigger words? 50 examples to increase conversions

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...

8 Mobile app retention strategies for 2020 [with examples]

Getting people to use your app consistently can be a challenge, but extremely critical. After all, what’s the point in developing a mobile app...

A/B tests you can run on your e-commerce cart

Performing A/B tests on an e-commerce cart should give you valuable insights for improving conversions. What makes people increase the sizes of their purchase?...

The author of “Don’t Make Me Think” discusses UX design evolution

Steve Krug’s classic book on web design, Don’t Make Me Think: A Common Sense Approach to Web Usability, now 20 years old and in...

Cognitive biases e-commerce marketers need to know (12 of them)

Marketing and psychology are intertwined in ways we can scarcely imagine. Consequently, marketing experts know that human behavior is completely unpredictable and irrational. This...

How to save your optimization program right now

With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and...

Analyzed: 1+ billion popups. Here are the findings (2020)

If you’re an online retailer, you’re likely using popups to grow your email list and recommend popular products. But what you might not know is...

The 5 worst ecommerce A/B testing mistakes to watch out for

Do you want to use A/B testing to increase the conversion rate on your eCommerce site? A rigorously-run test can increase conversions, but if the...

We’re not as rational as we think (Cognitive Bias in UX)

The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...

What ecommerce companies should be doing right now to win

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...

E-commerce search: The 8 most common query types

In this article, you’ll find 8 types of search queries identified during Baymard Insititute’s large-scale usability study. Their usability testing reveals that these 8 types...

Hook potential buyers with these 7 above the fold examples

E-commerce shoppers scroll more frequently than ever. Scrolling is second nature to today’s users, especially with the widespread use of mobile devices. That said, nailing...

Negative customer reviews: an underutilized and powerful tool

It probably seems obvious that great customer reviews can boost sales and reflect positively on your brand, and that bad reviews can hurt them....

Top 10 application-design mistakes

Designing complex applications is a challenging undertaking. Building applications that have both the depth to support complicated tasks and the intuitiveness to make it clear...

Duolingo A/B testing process: 1% improvement every week

When users of Duolingo, the wildly popular language-learning app, neglect their Russian grammar or Korean vocabulary lessons for too long, Duo the Owl cries. The...

Footers: Design patterns and when to use each

Footers can be found at the bottom of almost every web page. Their presence is critical and highly underrated. Footer Basics We tend to dedicate our...

User onboarding best practices

User onboarding can be (and often is) the difference between a successful SaaS company and a failing one. Good onboarding doesn’t just introduce your users...