Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Conversion Optimization

8 Tips to Make a Better Mobile Landing Page

The thing that will turn visitors into customers is a landing page. Landing pages can be very tricky since they’re a fusion of hard science,...

Speak your customers’ language or don’t speak at all

If a potential customer doesn’t trust you or your company, they simply won’t buy from you. Trust is the foundation without which all the other...

3 Super-Persuasive Emotions You Haven’t Used (To Influence Sales)

Even this title uses one of them! Read on to discover which potent emotional traits your business is overlooking — before keen competitors beat...

How to Design Effective Facebook Ad Images

We all struggle to get a good conversion rate with Facebook Ads, sometimes. But then there are other times when you know that your product...

What Keeps Visitors from Converting on your Site?

Discover how to identify what keeps visitors from converting on your site. Five factors you MUST look into to improve online conversions right now. There’s...

5 Critical Factors for Optimizing Luxury Ecommerce Sites

Selling high-end goods, services or experiences isn’t the same thing as selling the low and mid-tier alternatives. And in the 1990’s, Ford Motor Group learned...

7 Proven Ways to Boost Your Mobile Conversion Rate (Without Hurting The User Experience)

Mobile is not the future. Mobile is now. Even more so for e-commerce. Mobile users are expected to make up almost 73% of total e-commerce sales...

Don’t show a bunch of asses to your users

It’s easy to forget about “the other side”. “Your side” can be your website, it can be a new product, a new feature, or a...

Research: 11 Top Mobile eCommerce CRO Trends from Best-in-Class Sites Study

What are top eCommerce websites such as Adidas, Zappos, Nordstrom, and GoPro doing to increase conversions on their mobile websites? Inflow, an eCommerce marketing agency,...

How to Use Pain-Point SEO to Increase Sales 300% in 2 months

A couple months ago, I’ve posted an article Pain-Point SEO: How to Produce SEO Content That Drives Conversions. It was about the process for...

How to Increase Mobile Conversion Rate [Case Study]

Mobile conversions are notoriously lower than desktop ones. And if you’ve hit a plateau and are struggling to increase conversion rate, don’t give up! Time4Sleep...

Use the words your reader uses

Tom was queuing at an ATM when a woman turned around to ask him what this meant: Please enter the amount required in multiples of...

How to improve your website and your business

In most companies, improvement (and conversion optimization as a part of it) isn’t constrained by a lack of ideas, but rather by not acting...

Two Emotional Triggers That Boost Conversions (Including Formulas)

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed...

In conversion optimization, removing is as important as adding

When you start optimizing a website, it’s relatively easy in terms of what needs fixing. You figure out what’s not working, then form a...

How to Leverage the Power of Emotion in Facebook Ads

How many Facebook ads do you see in your news feed a day? We’re so used to being targeted by brands everywhere on the web...

Paid Search Pitfalls That Kill Your Conversion Rate

If you run a paid search campaign, every click costs, so it’s better to avoid making costly mistakes. The list below will help you with...

One conversion factor to rule them all

Can one single factor make an almost guaranteed big difference in terms of conversions? Yes. And that factor is page speed. Paradoxically, when you improve what’s...

Testimonials that don’t suck: the complete guide [with examples]

What’s the first thing that goes through your mind when you read a customer testimonial that gushes with praise? Unless you were born yesterday, that...

How to Write Powerful Product Descriptions that Sell

Use these steps to improve your product descriptions and push your conversion rate up. Wouldn’t it be fantastic to uncover a simple tactic you can...

Sticky Add to Cart Button Example: Actual A/B Test Results

Should you make your add to cart section sticky? Note: a sticky section is a section which stays in place on a page. For example,...