Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Copywriting

What you must know about the ‘inverted pyramid’ for content writing

The inverted pyramid is a principle borrowed from journalism for effective content writing. It helps readers gain the most important knowledge right under the headline. It...

What are trigger words? 50 examples to increase conversions

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...

(17) Tips for great copywriting

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3)...
one email one purpose

$1,000,000 email sequences (and how you can create them too)

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...

9 tips to write the best Facebook ads ever (with examples)

There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and...

Case Study: Getting clients by comparing yourself to your competitors

 Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...

An Insider’s Guide to writing high-converting long-form sales copy

You probably don’t like a long-form sales page. You’re not alone. Nobody wants to scroll endlessly down a sales page to be told in a...

How to write truly great headlines (plus 21 creative headline examples)

Scan. Dismiss. Scan. Dismiss. Scan … click! This is what your audience is doing today. This is what we’re all doing today. In our inbox,...

How to use your About page as a secret weapon to boost credibility and drive leads

Source: How to use your About page as a secret weapon to boost credibility and drive leads by Todd E Jones. Most people really don’t...

How to write effective copy for landing pages

Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page. It’s often a company’s first impression: a digital introduction...

[Guide] Writing copy for landing pages

Write copy that delights visitors, persuades prospects, and wins customers. In the beginning, there’s the landing page. It’s often a company’s first impression: a digital introduction...

How to jump-start your writing: here’s an instant breakthrough for writer’s block

 If you’re starting to write an email or a sales letter, or an ad, or a blog post, but you can’t come up with...

Clear beats clever (but not always)

You’ve probably heard that clear always beats clever. And it usually does. But that’s the thing: usually. If you only had a choice between one...

UX writing: how to be more human & increase site conversions

Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads drop out of the different stages of...

How to write a Welcome Email and welcome new subscribers to your email list

Welcome! Easy to say—hard to do well. The first email you send to new subscribers, customers, or clients is a high-stakes, high-impact moment for your...

Sales copy: 7 never-fail principles

Why is it that some books become bestsellers and others can hardly sell 100 copies? Why do you read some books with passion and...

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

How do spam filters work? 100+ spam trigger words to avoid

2.9 billion - the number of projected worldwide email users by the end of 2019. One-third of the entire population of the world is hearing...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

User psychology: 6 principles for better UX design

Exceptional user experiences are rooted deep in cognitive and behavioral psychology. A deeper understanding of the psychology behind your users' decisions can help you build...

Customer Interviews: The #1 thing most B2B marketers just don’t do

It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”. But it is something that if done, and done right, has...