Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Copywriting

Email Marketing Myths & Truths: How to Enhance Your Email Marketing Strategy

If you’ve been doing email marketing in the past couple years, I think you’ll agree with me when I say: email marketing is NOT...

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

No company exists in isolation, we all have rivals - if you don’t, you may have a larger problem with your business model. The best...

7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner

You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these...

For the love of God, please tell me what your company does

Do you know what this company does? Or this one? The New Normal More and more often, upon discovering a new company or product, when visiting their...

Value Proposition: What is It, How It Works, And Why You Should Pay Attention to It

Done correctly, a value proposition can give your business a huge advantage over your competitors. Done wrong, you can fail to lift your business off...

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

Take an ecommerce product’s homepage. Apply changes based on 3 copywriting principles. Run a test. Profit (to the tune of 108% lift in...

How to Fix 5 Conversion-Killing Copywriting Mistakes

When a person comes to your sales page, you have done a lot of hard work already. You have created content that was interesting enough...

The 35 Headline Formulas of John Caples

According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.) On...

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...

CRO Copywriting: Your Ticket To The Best Formula For Effective Copywriting

Have you wondered how conversion-oriented copywriting differs from other types of writing? I like this description: it’s about weaving scientific persuasion tactics within prose and...

Emojis in Email Marketing Guide + What Experts Say

Emojis have grown and evolved a lot in recent years. They gained tremendous traction in both personal and professional communication. “Gifs and emojis can be...

Psychological Hacks For A Better Email Marketing Experience

Email marketing a very effective channel. With a lot of competition. Most people consider the email inbox as their personal space. They get annoyed easily...

59 words and phrases that convert (and how to use ’em)

Below you will find the list of words that are proven to convert, along with a few examples. Use it wisely. Think about these words...

Does the Perfect Email Template Exist? We Used Data to Find Out.

Does the perfect email template exist? Best practices are good. But hard data is better. MailChimp has millions of customers sending billions of emails, and they...

What Makes A Really Good Email?

“Really Good Emails” is a repository of emails. Some of them are very good. Their job is to find all the awesome emails, then put...

People Don’t Scroll (and Other Page Length Myths)

Have you ever wondered how long your page should be? Searching for results doesn’t give you helpful answers: 300 words 5 paragraphs As long as...

Ecommerce Case Study: How Huckberry Went From $10,000 To $1,000,000 Revenue In 1 Year

Six short years ago, Andy and Rich sat freezing their butts off on a rickety chairlift on the backside of Squaw Valley, California when...
typography email marketing

How to Choose the Best Font for Your Next Email Design

Emails are as important as your website. Arguably, even more important. Yet, it’s relatively easy to make your website look great but not so easy...

4 Types of Social Media Content That Drives Engagement

Marketers are producing more content than ever before. With that much noise fighting for consumer attention, it only makes sense to invest in highly...

10 Easy-As-Pie Punchups for Warmer, Funnier, More Personable Copy

You’ve probably had at least one day where you slammed your laptop closed, huffed like the Big Bad Wolf, and said, “F#$% it. I can’t...

The First 15 Seconds

I'm on my way to the mountains for a Christmas week. I've stopped at a gas station to write this and send it out...