Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Copywriting

The big book of optimization ideas, Best practices for running Twitter ads, Common mistakes on landing pages (+2 more)

→ Need testing ideas for your website? You’ll find 71 specific ones to start the ideas flowing.→ Then you can see what...

Beauty industry trends, Site search to uncover user intent, Creating a measurement framework (+2 more)

2021 Beauty Industry Trends & Cosmetics Marketing  This exhaustive report covers: Statistics: Beauty Industry Market...

Most common mobile UX pitfalls, How to write best headlines, A great ad example (+2 more)

The Current State of Mobile UX (18 Common Pitfalls)  Baymard has done a 2+ year, comprehensive mobile UX...

Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)

Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees  There’s a reason that online ticket...

What happens when your article is mentioned in the Morning Brew newsletter, Digital agency red flags (+3 more)

What happens when your article is mentioned in the Morning Brew newsletter?  A couple of weeks ago, I wrote...

Role of pricing on user ratings, a great ad you’ll actually want to watch (+3 more)

A long-form ad you will actually want to watch It's genius. It's relevant. 

UI/UX tips collection, free alternative to Hotjar, how to spot trends (+2 more)

The UI & UX Tips Collection  Creating beautiful, but also practical UIs takes time, with a lengthy amount of design revisions along the way. But by...

Landing page checklist, $1-million product launch plan (+3 more)

Landing Page Checklist  A hey-that’s-pretty-useful landing page checklist to make sure your page isn’t horrible. Goes through all the elements and asks yes/no questions so that...

Key mobile usability issues, post-purchase strategies, case studies without metrics (+2 more)

10 Key Mobile Usability Issues  10 critical usability issues and practical recommendations on how to avoid when working on your mobile design. Visual clutter Unclear...
similar company logos

Similar company logos, headline swipe file (+3 more)

Why do so many brands change their logos and look like everyone else?  I noticed a recent trend where many companies’ logos started using similar...

Rewriting landing pages for clarity, Facebook Advertising decoded (+3 more)

Rewriting landing pages with a pro copywriter  Harry's Marketing Examples on Twitter teamed up with a pro copywriter and asked people to submit their landing...

10 things learned after spending over $1B on online media, Frank Body case study (+3 more)

Today’s articles are particularly useful and interesting. All 5 of them. It’ll be worth your time to read all of them, even if you’re...

Proven cold email templates, one-sentence product descriptions (+3 more)

Proven cold email templates that actually work  60+ proven cold email and sales email templates and scripts. When you're reaching out, when you're following up, when...

Call-to-action examples you can’t help but click, bad words for describing software products (+3 more)

Bad Words for Describing Software Products You’ve probably seen them used to describe software products. Maybe you use them to describe your own product. They...

What you must know about the ‘inverted pyramid’ for content writing

The inverted pyramid is a principle borrowed from journalism for effective content writing. It helps readers gain the most important knowledge right under the headline. It...

What are trigger words? 50 examples to increase conversions

If you aren’t using trigger words in your headlines, calls to action, and other marketing copy, you should start now. Trigger words can dramatically...

(17) Tips for great copywriting

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3)...
one email one purpose

$1,000,000 email sequences (and how you can create them too)

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...

9 tips to write the best Facebook ads ever (with examples)

There’s a lot that has to come together to make a Facebook ad successful—you need the right targeting, a great image or video, and...

Case Study: Getting clients by comparing yourself to your competitors

 Podia Case Study. Annie Maguire helped Podia stand out against their competitors (and convert more customers) using comparison pages. She created nine comparison pages for...

An Insider’s Guide to writing high-converting long-form sales copy

You probably don’t like a long-form sales page. You’re not alone. Nobody wants to scroll endlessly down a sales page to be told in a...