Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Copywriting

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

User psychology: 6 principles for better UX design

Exceptional user experiences are rooted deep in cognitive and behavioral psychology. A deeper understanding of the psychology behind your users' decisions can help you build...

Customer Interviews: The #1 thing most B2B marketers just don’t do

It’s not running ads, creating email nurture programs, growth hacking, or “creating 10X content”. But it is something that if done, and done right, has...

Learn to Write Headlines That Get More Clicks [Plus FREE Swipe File Download]

Have you ever dealt with this? You have an impressive number of social media followers, but when it comes to shifting those people off of...

11 Copywriting Book Recommendations

If anything in life can be close to magic, it’s great copywriting. I believe it is the most valuable skill you can possess. In...

How to build a better product with UX writing

Clumsy is an excellent word to describe lots of interfaces. Clumsy because they make us feel awkward when we don’t know how to perform some...

How to write a service page that converts

How do you write a persuasive service page in a  crowded, done-to-death niche? That’s the challenge Joel Klettke was tasked with when Ross Hudgens of Siege...

Speak your customers’ language or don’t speak at all

If a potential customer doesn’t trust you or your company, they simply won’t buy from you. Trust is the foundation without which all the other...

Use the words your reader uses

Tom was queuing at an ATM when a woman turned around to ask him what this meant: Please enter the amount required in multiples of...

Two Emotional Triggers That Boost Conversions (Including Formulas)

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed...

How to Leverage the Power of Emotion in Facebook Ads

How many Facebook ads do you see in your news feed a day? We’re so used to being targeted by brands everywhere on the web...

How to Write Powerful Product Descriptions that Sell

Use these steps to improve your product descriptions and push your conversion rate up. Wouldn’t it be fantastic to uncover a simple tactic you can...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Forget the Images: Long Facebook Ad Copy Works

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

Write copy that delights visitors, persuades prospects, and wins customers

Before you start: copy on your website is more important than practically anything. If you’re able to light the desire and keep it burning...

6 marketing trends set to take off in 2019

The traditional marketing funnel has changed. No longer are businesses focused solely on moving a customer through the funnel. Now, they are creating experiences that...

Don’t sell the product. Or even the benefits. Go deeper.

One of the most famous quotes in marketing comes from Harvard Business School Professor Theodore Levitt: “People don’t want to buy a quarter-inch drill....

How to Write an Irresistible Call-to-Action

Does this sound familiar? You ask someone to do something, and nothing happens. Whether it’s getting your younger brother to fetch you a can of...

How To Write Better Headlines (Even If You’re A Complete Beginner)

Writing high-quality articles takes a ton of time, but sadly many high-quality articles won’t even get read. 8 out of 10 people will read headlines...

Building Better Product with UX Writing

When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey,...

11 Powerful Tactics to Help You Write Click-Worthy Headlines

While 8 out of 10 people will read an article’s headline, only 2 out of 10 people will read the article If you’re using blogging...