Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Copywriting

Use the words your reader uses

Tom was queuing at an ATM when a woman turned around to ask him what this meant: Please enter the amount required in multiples of...

Two Emotional Triggers That Boost Conversions (Including Formulas)

What really drives the way your prospects and customers make decisions? While we may like to think of ourselves as rational, logical, data-driven people who make informed...

How to Leverage the Power of Emotion in Facebook Ads

How many Facebook ads do you see in your news feed a day? We’re so used to being targeted by brands everywhere on the web...

How to Write Powerful Product Descriptions that Sell

Use these steps to improve your product descriptions and push your conversion rate up. Wouldn’t it be fantastic to uncover a simple tactic you can...

Best B2B Content: Analysis and Insights from Over 50,000 Articles

Content marketing, especially in B2B, is still one of the crucial elements of the marketing strategy. But to do it right, you’d want to...

Forget the Images: Long Facebook Ad Copy Works

When advertising on Facebook, you often find yourself troubleshooting ad campaigns that aren’t working. You focus on bidding, on audiences and on ad structure – forgetting...

Write copy that delights visitors, persuades prospects, and wins customers

Before you start: copy on your website is more important than practically anything. If you’re able to light the desire and keep it burning...

6 marketing trends set to take off in 2019

The traditional marketing funnel has changed. No longer are businesses focused solely on moving a customer through the funnel. Now, they are creating experiences that...

Don’t sell the product. Or even the benefits. Go deeper.

One of the most famous quotes in marketing comes from Harvard Business School Professor Theodore Levitt: “People don’t want to buy a quarter-inch drill....

How to Write an Irresistible Call-to-Action

Does this sound familiar? You ask someone to do something, and nothing happens. Whether it’s getting your younger brother to fetch you a can of...

How To Write Better Headlines (Even If You’re A Complete Beginner)

Writing high-quality articles takes a ton of time, but sadly many high-quality articles won’t even get read. 8 out of 10 people will read headlines...

Building Better Product with UX Writing

When we browse a new website, we embark on a journey, and we definitely need guides. Just as we do on a real journey,...

11 Powerful Tactics to Help You Write Click-Worthy Headlines

While 8 out of 10 people will read an article’s headline, only 2 out of 10 people will read the article If you’re using blogging...

Nine tips for optimising lead-capture forms

When confronted with a lead-capture form – it’s often a make or break kind of situation. Typically, they’ll either commit or abandon the page...

Email Marketing Myths & Truths: How to Enhance Your Email Marketing Strategy

If you’ve been doing email marketing in the past couple years, I think you’ll agree with me when I say: email marketing is NOT...

7 Competitive Analysis Tools to Help Improve Your Marketing Approach

No company exists in isolation, we all have rivals - if you don’t, you may have a larger problem with your business model. The best...

7 Conversion Copywriting Hacks You’ll Wish You Knew About Sooner

You just lost some potential revenue. There goes some more. A poor conversion rate will pick your pocket day after day. That’s why you’ll love these...

For the love of God, please tell me what your company does

Do you know what this company does? Or this one? The New Normal More and more often, upon discovering a new company or product, when visiting their...

Value Proposition: What is It, How It Works, And Why You Should Pay Attention to It

Done correctly, a value proposition can give your business a huge advantage over your competitors. Done wrong, you can fail to lift your business off...

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

Take an ecommerce product’s homepage. Apply changes based on 3 copywriting principles. Run a test. Profit (to the tune of 108% lift in...

How to Fix 5 Conversion-Killing Copywriting Mistakes

When a person comes to your sales page, you have done a lot of hard work already. You have created content that was interesting enough...