Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

5 B2B website optimization opportunities you overlooked

You’ve heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. This...

A/B testing with a small sample size

The question “How to test if my website has a small number of users” comes up frequently in A/B testing. There are different opinions...

What the evidence shows about the impact of the GDPR after one year

The General Data Protection Regulation (GDPR), the new privacy law for the European Union (EU), went into effect on May 25, 2018. One year...

8 tips for writing better UX case studies

Thousands of articles are dedicated to the benefits of blogging. But there are much fewer articles that provide recommendations on what B2B businesses should...

How an online store converts 30.29% of page visitors into email subscribers

LittleSizzle is an online store that provides printable invitations, games and everything else you may need for hosting a Baby Shower event. The LittleSizzle story starts...

Habit formation: How The Wall Street Journal used user-level data to keep subscribers coming back

The Journal went on a quest to identify the user actions — an app download, an article share, repeat reading of a particular reporter’s...

How to deal with returns (a $550 billion crisis brewing in online retail)

There’s a costly crisis brewing in online retail today: product returns. It is the result of a lethal combination of omnichannel shoppers and bad product...

2019 Internet Trends Report – most important internet trends (lots of industry insight)

The yearly “most highly anticipated slide deck of the year” is out again. It’s Mary Meeker’s 2019 Internet Trends Report. Meeker first crafted a report...

7 ecommerce lookalike audiences that are worth testing

Lookalike audiences are simple and powerful. Take an audience group that has performed well for you and then use platforms like Facebook or Google...

How do spam filters work? 100+ spam trigger words to avoid

2.9 billion - the number of projected worldwide email users by the end of 2019. One-third of the entire population of the world is hearing...

How to avoid the curse of knowledge

“I know my users, I wouldn’t be in this business if I didn’t.” No, you don’t. It’s easy for business owners to “know their users” and...

Lessons from creating 150+ case studies. Here’s (almost) everything there is to know about them.

A story is up to 22x more memorable than a fact... but combine both stories and facts / data together, and you've got the...

How to rank higher on Google (6 easy steps)

Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. Sometimes it...

21 ways to triple your B2B e‑commerce conversions

You may not be content with where your conversions are at this moment. You may not even know if your conversion rate is good...

How to send renewal emails that save 30% of annual customers

The California DMV is outsmarting most subscription companies... ...at least when it comes to their annual renewal strategy. The DMV sends out reminders for car...

There are no shortcuts to conversion optimization

Everybody loves shortcuts. This is the reason why we still see the “One weird trick” ads. As much as we know it’s not possible,...

User psychology: 6 principles for better UX design

Exceptional user experiences are rooted deep in cognitive and behavioral psychology. A deeper understanding of the psychology behind your users' decisions can help you build...

Decoy Marketing – offer a similar but inferior product to sell more

Want to sell more of a product or service? Here’s a counterintuitive idea: offer your customers a similar, but inferior, at about the same...

How to crush stakeholder’s opinions

You come up with a hypothesis on how to improve a critical area of the business. Say, a payment step. You prepare the wireframes, the...

Subscription pricing models, and the only one you should be using

How do you set your subscription pricing? You might look at your competitors' prices and set yours similarly. Perhaps you're working out your costs and...

7 competitor monitoring and analysis tools to help improve your digital marketing efforts

Analyzing what your competitors are doing online is important for multiple purposes - from being inspired by their ideas, and avoiding their mistakes, to...