Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

10 things learned after spending over $1B on online media, Frank Body case study (+3 more)

Today’s articles are particularly useful and interesting. All 5 of them. It’ll be worth your time to read all of them, even if you’re...

Research is only as good as the action it enables

There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and...

12 cognitive biases to drive e-commerce sales

Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...

10 principles for ethical UX designs

With the rise of dark patterns in UX, it’s never been more essential that the products we create are honest and reliable. “To be persuasive...

(17) Tips for great copywriting

1) Write with your eraser You get 100 bucks for every word you rub out from your title: 2) Don't exaggerate An honest line always feels warmer: 3)...

Top 40+ eCommerce Case Studies

Case studies are both great and misleading. Great because you can learn a lot about what worked for different companies. Misleading because you’re learning about what...

How to save your optimization program right now

With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and...

Don’t be like everyone else “in these uncertain times”

There’s a video ad running. I’ll describe what’s in it and try to guess what company is the ad for: Somber piano music Empty streets “For XX...

Growth Story: “$1,000 MRR: harder than I anticipated”

While learning about growing a company from $100k to $1m in monthly revenue is exciting, it might be more interesting and insightful to read...

First rule of usability? Don’t listen to users.

In the past, one of the great usability barriers was the ubiquity of cool design. As a result, billions of dollars were wasted on...

Learnings from spending $6 million on Google Ads last year

This is an article by Nick Lafferty, who spent $6 million on Google Ads, managing his employer’s ad campaigns. I had an unlimited budget. I...
one email one purpose

$1,000,000 email sequences (and how you can create them too)

Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing. Truth is, email can be the...

We’re not as rational as we think (Cognitive Bias in UX)

The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...

7 non-obvious pandemic implications for marketing

As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting down, economies are stalling, households are imperiled. There are...

What ecommerce companies should be doing right now to win

A few weeks ago I’ve paused sending daily emails about growing revenue and conversion optimization because it seemed inappropriate to pretend that it was...
How to redesign

How to redesign, step by step guide

The process described in this article will work for various scopes of redesign — from a feature or view level to full application redesigns....

How to use Google Analytics to improve SEO performance

Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO. This isn’t surprising. Google Analytics is a powerful tool, but...

Best questions to ask customers for high quality testimonials

Collecting clients’ testimonials is crucial for every company. And it’s especially important for businesses whose success largely depends on building relationships with people. Customer testimonials...

How one simple strategy changed the candy industry

More than a hundred years ago, a remarkable entrepreneur used a clever marketing strategy to create explosive sales for a rather ordinary candy product. Edward...

Why do you keep f***king up your user testing?

The first thing you have to do before any user test is to assume that you know nothing. Having that mindset will help you not...

Instagram marketing myths you don’t want to fall for

In this article: the 8 most common and serious Instagram marketing myths popping up, again and again, + what’s actually true instead. Instagram has taken...