Ideal SaaS website template, Death of behavioral economics, Product analytics (+1 more)
Behavioral economics may be dead, while still being taught, researched, and practiced. The last article explains why.
Plus: a...
Growth Marketing Handbook, eCommerce Case Studies, Mobile eCommerce (+2 more)
21+ High Quality eCommerce Case Studies
A curation of the best eCommerce case studies you need to read...
Last-second fees are lucrative, Best time to send emails, Wish growth (+2 more)
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
There’s a reason that online ticket...
Role of pricing on user ratings, a great ad you’ll actually want to watch (+3 more)
A long-form ad you will actually want to watch
It's genius.
It's relevant.
How people decide what to buy, questions investors ask founders (+3 more)
Think with Google’s 10 most-read articles of 2020
Think with Google, Google’s Marketing Research & Digital Trends publication, published a list their most-read articles of...
Which marketing channels are best and when, 120 resources to learn enterprise sales (+3 more)
I usually write you on Thursdays but tomorrow is Christmas and I’d imagine you have better (or more urgent) things to do on Christmas...
Key mobile usability issues, post-purchase strategies, case studies without metrics (+2 more)
10 Key Mobile Usability Issues
10 critical usability issues and practical recommendations on how to avoid when working on your mobile design.
Visual clutter
Unclear...
10 things learned after spending over $1B on online media, Frank Body case study (+3 more)
Today’s articles are particularly useful and interesting. All 5 of them. It’ll be worth your time to read all of them, even if you’re...
Research is only as good as the action it enables
There’s long been a debate in the design community about quantitative vs qualitative research, and which is thought of as “better”. Both quant and...
12 cognitive biases to drive e-commerce sales
Cognitive biases are defined as “mistakes of reasoning” when people put more value on their preconceptions, past experiences and environmental or social factors than...
10 principles for ethical UX designs
With the rise of dark patterns in UX, it’s never been more essential that the products we create are honest and reliable.
“To be persuasive...
(17) Tips for great copywriting
1) Write with your eraser
You get 100 bucks for every word you rub out from your title:
2) Don't exaggerate
An honest line always feels warmer:
3)...
Top 40+ eCommerce Case Studies
Case studies are both great and misleading.
Great because you can learn a lot about what worked for different companies.
Misleading because you’re learning about what...
How to save your optimization program right now
With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and...
Don’t be like everyone else “in these uncertain times”
There’s a video ad running. I’ll describe what’s in it and try to guess what company is the ad for:
Somber piano music
Empty streets
“For XX...
Growth Story: “$1,000 MRR: harder than I anticipated”
While learning about growing a company from $100k to $1m in monthly revenue is exciting, it might be more interesting and insightful to read...
First rule of usability? Don’t listen to users.
In the past, one of the great usability barriers was the ubiquity of cool design. As a result, billions of dollars were wasted on...
Learnings from spending $6 million on Google Ads last year
This is an article by Nick Lafferty, who spent $6 million on Google Ads, managing his employer’s ad campaigns.
I had an unlimited budget. I...
$1,000,000 email sequences (and how you can create them too)
Too many brands – regardless of industry – fail to get the kind of ROI they should from email marketing.
Truth is, email can be the...
We’re not as rational as we think (Cognitive Bias in UX)
The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we...
7 non-obvious pandemic implications for marketing
As of this writing, the world is teetering on coronavirus calamity. Entire countries are shutting down, economies are stalling, households are imperiled. There are...