Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

Brand Identity

What can you do you if everyone in your market is special, exceptional, one-of-a-kind, with an extraordinary, unique product or service? You could be very...

The Ultimate Summer Reading List for Startup Founders

Sometimes in order to grow your revenue, you need to grow yourself. Today’s article will help you do it. 40 books to help you go...

Make Testimonials More Persuasive

Don’t kid yourself into thinking that your viewers believe your testimonials are real and genuine. Any website that hosts its own testimonials has the opportunity...

What Makes a Great Online Shopping Experience?

If you have shopped online in the early days of e-commerce in the late 1990s or early 2000s, you can only marvel at how...

The Future of SEO Has Never Been Clearer (nor more ignored)

Rand Fishkin, one of the most known figures in SEO world, a founder and ex-CEO of Moz, sees the future of SEO this way: ...

Making Web Visitors Feel Good: 6 Things to Consider to Build Trust Online

Trust is one of the most important factors when making a buying decision. If web visitors are going to take your desired conversion action, they...

SEO Pricing is Ugly. Here are the Prices to Expect for SEO Packages (New Research, 2018)

SEO is one of the best opportunities to get repeatable and scale-able growth. But how much will SEO cost your startup? Or, maybe you are on...

12 Ingenious Customer Retention Strategies For Small Businesses

$243. That’s the global average value of one lost customer. $243 doesn’t sound like a lot, but let’s put this into perspective. If you lose 100...

Email Marketing Myths & Truths: How to Enhance Your Email Marketing Strategy

If you’ve been doing email marketing in the past couple years, I think you’ll agree with me when I say: email marketing is NOT...

Why did your prospect go dark? Just ask.

Ever have an engaged prospect that all of sudden went “dark?” They went from replying to your emails, answering phone calls, showing interest in your...

4 Methods to Increase Revenue

Believe it or not, there are only four ways to increase your revenue: Increase the number of customers. Increase the average transaction size. Increase...

For the love of God, please tell me what your company does

Do you know what this company does? Or this one? The New Normal More and more often, upon discovering a new company or product, when visiting their...

Product Page UX: All Products Need at Least One ‘In Scale’ Image (28% Get It Wrong)

Have you bought anything online only to realize on delivery that it was much smaller (or larger) than you expected? This is what today’s article...

Forget Everything You Know About Color Psychology and Read This Guide

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red =...

Instantly Establish Credibility Online

When selling anything online people almost always prefer to buy from people and companies that they trust. In fact, many times people are willing to...

How to Get More Google Reviews using Neuroscience

Your business’s Google rating can make or break your business. Of all the business reputation indicators it’s the most visible – often displaying before...

Report: Inflow eCommerce Best-in-Class Research Study 2018

While I love details and the stories behind each business or website, I also like to see trends and the big picture. Today’s article will...

10 Elements of Your Mobile Checkout That Need Improvement

More than 50% of ecommerce traffic takes place on mobile. That’s great news unless you’re among the ecommerce brands struggling to get mobile users to...

Value Proposition: What is It, How It Works, And Why You Should Pay Attention to It

Done correctly, a value proposition can give your business a huge advantage over your competitors. Done wrong, you can fail to lift your business off...

Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service...

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

Take an ecommerce product’s homepage. Apply changes based on 3 copywriting principles. Run a test. Profit (to the tune of 108% lift in...