Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue
Everything about conversion optimization and growing your revenue

Entrepreneurship

Value Proposition: What is It, How It Works, And Why You Should Pay Attention to It

Done correctly, a value proposition can give your business a huge advantage over your competitors. Done wrong, you can fail to lift your business off...

Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service...

We used these 3 copywriting principles on a home page. And doubled ecommerce revenue. (Case Study)

Take an ecommerce product’s homepage. Apply changes based on 3 copywriting principles. Run a test. Profit (to the tune of 108% lift in...

The Beginner’s Guide to Google Optimize

You haven’t started testing your site yet. But you want to. What do you do? You can try starting with a free but good enough...

Your frequently asked conversion optimization questions, answered!

Got a question about conversion optimization? Chances are, you’re not alone! So, here is a compilation of 30 of your top conversion optimization questions. From how...

Growing and Scaling a Successful eCommerce Business: The Ultimate Guide

Today I have something different for you. It’s not just an article. It’s almost like a book. An interesting, profitable book. If you have anything to...

7 gamification hacks to reduce refund requests

Most people (and articles, and courses) focus on getting customers. But what do you do to keep them, after you got them? Today’s article is...

Mobile Conversion: 3 Reasons Why Users Don’t Convert and How to Fix it

Imagine you’re the owner of a large retail store and seemingly overnight the world decides it wants to minimize… everything. So you fall in line...

Ecommerce Facebook Ads: $1,000,000 Ad Spend, 4X ROI (Hint: Puppies)

Spend $1 million in less than 30 days to generate a minimum of $4 million in sales?! That was the challenge given to the team...

The 7 Most Important SEO Ranking Factors in 2018

SEO changes all the time. Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the...

Creating A Sense Of Urgency For Higher Conversion Rates

By every indicator available, ecommerce is continuing to grow at an insane speed. Ecommerce is already totaling up to 5% of overall commerce, and...

Creating Awesome Email Receipts

Email receipts are usually one of the most often overlooked elements to optimize, or to work in your favor. They are often treated as an...

A 36-Point Checklist to Create The Best eCommerce Site

Each product is different and the answer to “How should I sell X online?” is always “It depends.” That’s the bad news. The good news is...

How to Build A Google Data Studio Dashboard – Step-by-Step Tutorial

I love data. And stats. Data is beautiful. You take a look at the numbers, or a chart, and it tells you a story. It’s...

Case Study: The Ideal Navigation Menu (126 SaaS websites)

Each year, thousands of SaaS companies gather around the whiteboard to tackle the thorny task of changing the navigation menu and the taxonomy of...

41 Landing Page Inspiration Examples To Escalate Better Conversion Rates

There’s no one right way to design and optimize a landing page. However, there are tools and methodologies we can stick to and test...

Two ecommerce upsell AB tests that were worth $2 million+ in annual revenue

I like testing. And money. This has got both. Below you will find data from two A/B tests where the companies added one-click upsells and...

Cryptocurrency exchanges, time to grow up

Today I have an article for you that I have been working on for a long time. It’s a long one. And a good one. You...

The 35 Headline Formulas of John Caples

According to “The Father of Advertising,” David Ogilvy, the headline is responsible for 80% of success (of an article, an ad, or your homepage.) On...

Why your headlines are worth almost all your content marketing efforts (and how to improve them)

Increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown...

CRO Copywriting: Your Ticket To The Best Formula For Effective Copywriting

Have you wondered how conversion-oriented copywriting differs from other types of writing? I like this description: it’s about weaving scientific persuasion tactics within prose and...